Make-up + Care Feb 22, 2024

The make-up that treats you well

Perfect and protect with our new multi-benefit range

If you’re looking for an innovative collection that will transform beauty routines, redefine beauty and go beyond traditional make-up, you’ve found it.

Make-up + Care is designed with active ingredients that care for your skin and continue to do so once make-up is removed! This multi-functional, multi-beneficial make-up collection instantly improves the skin as it helps treat, perfect and protect it. Watch the new ad here.

A true revolution in colour and lip care with the all-new Hydramatic Shine Lipstick, available in 15 beautiful shades. Like the iconic Hydramatic Matte Lipstick , Hydramatic Shine is also made with more than 50% skin care protective ingredients, giving lips a combination of hydration, fullness and smoothness, both instantly and over time.*

Enriched with glycerin and hyaluronic acid, the lipstick's central core helps smooth lips and reduce the appearance of fine lines, while the outer core delivers intense color, making Hydramatic Shine lipstick as hydrating and nourishing as it is vibrant and bold.

More beautiful skin every day with our 3-in-1 Hydrating Foundation now available in 22 shades!

With 82% active ingredients including skin-protecting, nourishing and hydrating agents, this moisturising foundation is the key to a flawless, radiant complexion with skin that looks healthier, brighter and smoother.

It instantly boosts skin's hydration by 200%** and keeps it hydrated for up to 72 hours, even after removing it.***99% of users reported that their skin appeared healthier and smoother.****

Do you think high quality and breakthrough technology always come with a high price tag? Never at Avon. Plus, more than 20% of every sale helps create better futures for women.

* With continuous use.

** Based on a 25-person clinical efficacy study.

*** Based on a 25-person clinical efficacy study after 2 weeks of repeated use

**** Based on the Consumer Science study with 134 participants