What drives me is the purpose of the company, and the opportunity that Avon has to fulfill the dreams of thousands of women.
Group Vice President and General Manager, North Latin America
Magdalena Ferreira-Lamas is the General Manager of Avon North Latin America. She oversees our business in Mexico, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Magdalena has been with the company since 2006. Prior to her current role, she worked as Vice President of Sales and previously as Head of Marketing for Avon in North Latin America. Before that, she was Fashion & Home Regional Director in Latin America, Commercial Sales Director in Peru, Country Manager in Bolivia and Strategic Planning Director in Argentina.
Before joining Avon, Magdalena was Sales Manager and Trade Marketing Manager for Ambev (Cervecería & Maltería Quilmes – Brewing Company) and Brand Manager for Pepsi and 7Up at PepsiCo.
Magdalena holds a Bachelor's degree in Business Administration and Management from Universidad de Ciencias Empresariales y Sociales (UCES) in Buenos Aires, Argentina. She is a keen reader, but also likes to keep active through golf, tennis, horse riding and skiing.
Magdalena’s favourite Avon products include the lipsticks in the Avon True range and the Glow Bronzing Pearls.