We use a limited number of ingredients characterised as nanomaterials, each with an average particle size of less than 100 nanometres. These are primarily titanium dioxide or zinc oxide, which are used in a wide range of cosmetic products to provide protection against the ultraviolet (UV) rays of the sun.
Nano-pigments, when used in sun products, protect the skin by deflecting UV light more effectively than larger sized particles. Sunscreens can now also rub in clear without leaving white marks thanks to nanotechnology - making staying safe in the sun much more appealing to people and ultimately improved protection against UV-induced damage.
The safety of titanium dioxide and zinc oxide has long been established. Both are specifically approved for use in cosmetics by the European Commission, following their stringent rules surrounding manufacture and safety assessments. In addition, in 2006, Australia’s Therapeutic Goods Administration (TGA) conducted a comprehensive safety assessment of the use of titanium dioxide and zinc oxide nano-particles in sunscreens and concluded there was no public health concern.
The safety of each of the ingredients characterised as a nanomaterial currently used by us has been individually and fully evaluated by our scientists before being permitted for use in cosmetic products. Our evaluation includes a specific assessment of the potential for nano-sized particles of these materials to be absorbed through the skin. We will continue to closely monitor the scientific literature on nano-particles and, if we determine that a particular ingredient can no longer be considered to be used safely, we will discontinue its use.
Europe approved an updated cosmetic regulation [referred to as the recast to EU Cosmetic Directive] that will introduce new reporting requirements for all cosmetic products containing nanomaterials. This new regulation became effective in 2013 and we fully comply with the EU requirements.
Consumers can be assured that any cosmetic or personal care product that carries our name has undergone thorough safety evaluation and can be used with the utmost confidence.
Product ingredient information can be found at cosmeticsinfo.org