Beauty Tips Jun 1, 2023

Top tips for creating a subtle glam look

Our recent Future of Beauty report shows that the most popular look of our time is the ‘subtle glam’ look – described as emphasising what you’re born with by making the most of your skin with a good base, a touch of mascara or a neutral lipstick.

Professional make-up artist Holly Roberts has shared her top tips on how to achieve this trending look in four easy steps:

  1. Start with a perfect base:

Avon’s most powerful face and eye duo will give you that flawless fresh base that’s key to the subtle glam look. The brand-new Avon Renewal Power Eye Cream will blur and brighten the total eye area instantly, smooth the look of skin, as well as reduce lines and wrinkles over time.

Use Avon’s wonder Anew Renewal Power Serum on the rest of your face for more radiant, healthier looking skin. 59% prefer Avon Power Serum over Estée Lauder Advanced Night Repair Serum, which costs nearly 3 times more! [1]

  1. Add a neutral lip:

For a matte lip look, go with Avon’s latest Hydramatic Matte Lipstick. It is the world’s first matte lipstick with a hyaluronic core that helps to hydrate your lips while creating the perfect matte look!

  1. Next up is mascara:

Add depth and subtle drama to your look with a touch of Avon’s brand-new Exxtravert Mascara. It’s a high-volume mascara that delivers instant impact with its exclusive Gel Fibre Technology and provides endless buildability thanks to the blackest black pigments and silk-like fibres. The over-sized wire brush loads and combs lashes for a non-stop clump free lash look.

  1. Finish with the perfect at home manicure:

Almost half of women in our research (46%) said they like to enhance their look with stylish nails. You can enjoy up to 7 days of colour and shine with Avon’s Gel Shine Nail Enamel.

You can find the full Future of Beauty Report here.


[1] Based on a blind test consumer study with 211 participants conducted in April 2022.