The Future of Beauty

Our Annual Whitepaper Beauty Report

We publish an annual report that offers a probing look at the factors shaping the world of cosmetics and thought-provoking insights on the future of beauty. 
In 2019 we launched Beauty, Happiness and the Rise of the ‘Perfectly Me’, an exciting cultural snapshot of our perspective on beauty now and the company’s new thoughts around women, happiness and ever-evolving attitudes to beauty.

You can also access our 2018 report, The Future of Beauty and the Power of Emotions, discussing how consumers’ desires will develop in the future and how these insights will impact thinking in research and development for the beauty industry.

Full Report Download

"Beauty should be a barometer of the times we live in: we learn from the way women are using our products: how they want to look; how they want to feel – and we challenge ourselves to create new solutions to make her day easier, more empowering and maybe just that little bit happier."


Louise Scott, Chief Scientific Officer 

2018 report: The Future of Beauty and the Power of Emotions

In a high-tech world, the future of beauty is all about emotional connection. In fact, beauty decisions will be driven by more than a perceived need, but a feeling. 

Here you can read a series of blog posts highlighting the key finding of our 2018 Future of Beauty report and download the full whitepaper.