The Future of Beauty

Our annual whitepaper beauty report

We publish an annual report that offers a probing look at the factors shaping the world of cosmetics and thought-provoking insights on the future of beauty. 
 
In 2021 our team of experts and scientists have delved into the beauty trends that have emerged from the pandemic and are here to stay; from DIY spas, and authentic ageing, to skinimalism, and much more.

You can also access our 2020 report -  Menopause Too Little Information, which looked at the under discussed topic of the menopause and perimenopause, as well as our  2019 report, Beauty, Happiness and the Rise of the ‘Perfectly Me’ and our 2018 report, The Future of Beauty and the Power of Emotions.

2021 report: The Future of Beauty in a Post-Pandemic World

As the world recovers from the onslaught of Covid, our team of experts and scientists delve into the beauty trends that have emerged from the pandemic, take a deep dive into the data supporting them and consider the future direction for the beauty industry in a post-pandemic world.

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2020 report: Menopause Too Little Information (TLI)

Menopause. We know the word. We know the basic biology – our periods stop! And we know about hot flushes! But do we know enough? No, we don’t.

To address this we created the Menopuase TLI Report. Let's start to speak up about menopause and perimenopause to help women through this time of great change.

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2019 report: Beauty, Happiness and the Rise of the ‘Perfectly Me’

An exciting cultural snapshot of our perspective on beauty, including new thoughts around women, happiness and ever-evolving attitudes to beauty.

Here you can read a series of blog posts highlighting the key findings of our 2019 report, as well as download the full whitepaper.

2018 report: Beauty, The Future and The Power of Emotions,

Looking into how future product sales will be driven by feeling rather than physical need.

Here you can read a series of blog posts highlighting the key findings of our 2018 report, as well as the full report.