Our Innovation Centre is home to a network of laboratories that formulate and test our award-winning beauty products.

The biggest of these labs mastermind our make-up, skincare and fragrance ranges, and we ensure that all categories are at the forefront of the latest trends with consumer insight gathered in our very own Insights Lab.

The Colour Lab

The largest of our labs with 23 people working to develop around 250 new make-up products every year.

The team create all of our make-up products, including lipsticks, mascaras, foundations, blushers, highlighters, liners, and nail polishes for the Avon True Colour, mark. and Color Trend brands.


Colour Lab facts: did you know?
It can take between six months and six years to bring a new product to market, from conception to creation.

Our lab staff test every product personally so that they can put themselves in our customers' shoes.

Before working in the colour lab staff take a colour test, as matching shades is crucial to developing make-up.

The Face and Body Lab

It's smaller than the Colour Lab, but they produce equally outstanding results. This team of eleven invent more than sixty new products every year.

Caring for customers’ skin from head to toe is their priority. From age-defying award-winning products in the ANEW range, to superior facial skincare from Avon True, through to Avon Care and Senses bath and body products, and right down to the toes with Footworks - this team develop them all. 

Face and Body Lab facts: did you know?

This well-equipped lab even has a mini version of the mixing equipment used to make the final product.

They evaluate thousands of ingredients and see how creams behave when mixed- vital to producing our breakthrough skincare products.

They also ensure our sun care products live up to exacting standards to keep your skin safe in the sun.

The Fragrance Lab

The best smelling room in the building! This team of twenty design, perfect and produce an average of 250 fine fragrance products, fifty home fragrance products, and 300 fragrance sampling tools a year.

Fragrance Lab facts: did you know?

They use state-of-the-art equipment to test product performance under a range of extreme conditions,to ensure our fragrances retain their exceptional performance during use.

Fragrance is used in shower gels and bubble baths, so the team assess how fragrances smell when they foam using ‘the tub room’ – two baths located in the lab.

The trained ‘noses’ in the team can easily perceive small differences in scent and correctly pin them to specific ingredients.

The Insights Lab

This lab is brimming with inspiration. It focuses on all beauty categories, including make-up, skincare, body care, hair care and fragrance and helps us create and deliver new, innovative solutions to solve the most complex consumer challenges using insights to enhance and refine products. The Product & Consumer Research Centre (PCRC) is an integral part of the lab and the team uses both qualitative and quantitative approaches to uncover consumer insights, tensions and unmet needs. These insights influence new colours, scents and textures, as well as the cutting-edge technology that underpins all of our products.

Insight Lab facts: did you know?

The lab has magazines, trend service information, textiles, products from an array of different brands all used to spark unique ideas for new beauty innovations.

The team also look at economic and societal trends to indentify how consumers feel about beauty products and how they expect them to perform, look and feel.

Over the last year, the PCRC team conducted more than 100 consumer tests to help develop innovative new products.

For the latest trends and beauty insights from the lab, check-out our innovation blog

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