Avon True Lash Genius
Five benefits in just one mascara
Introducing the new Avon True 5-in-1 Lash Genius Mascara, developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.
We used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments, to determine the top features they crave in a mascara.
“The Genius Algorithm allowed us to sort through a huge amount of user generated content on social media and to understand the correlations and interconnections in what people really wanted in a mascara. The big finding was realising that they actually don’t want to choose between one feature or the other. Volume and length are inarguably the most requested benefits by the beauty community. Everybody is seeking that coveted full and fanned-out lash look, but nobody wants to give up other important benefits, such as a dramatic intense black color. True 5-in-1 Lash Genius delivers it all."
James Thompson, Avon's Chief Beauty and Brand Officer