Insight | 02-may-2020

In need of a mood boost? Fragrance has you covered

Fragrance in lock down

By Rebecca Pollard, Global Director Female Fragrances

Lockdown has changed everything about life as we know it, including – for some of us – our daily beauty routine. Whether you’re still getting up each morning and putting your makeup on to help you feel fabulous, or going au natural for a while, one thing that many of us are missing the final touch of our much-loved daily fragrance spritz.

A quick spritz of our favourite scent just before we head out each morning has always left us feeling ready to face the day. But – in the absence of going out – fragrance may not be at the forefront of our minds. It seems we’re forgetting about the important mood-enhancing effects that fragrance can have. During a time when our mood is arguably universally low, we should probably be spritzing more than ever.

We’re all looking for ways to boost our stay-at-home quality of life. Some are having cupcakes delivered, many are treating themselves to a weekly takeaway, and others are having a nightly tipple. But are enough of us using fragrance to help us to feel good?

Fragrance has more power to enhance your emotions than you realise. In fact, in its Trend Forecasting 2022, WGSN confirmed that 75% of the emotions we generate on a daily basis are affected by smell.

Not only can a fragrance for your body or home transform your mood, but it can make life feel a little more luxurious too, not to mention evoking nostalgic memories. According to Mintel, mood-targeted beauty has blossomed in recent years, aligning toward wellness, happiness, mental health and much more*.

Now, more than ever, it’s time to prioritise self-care, health and wellbeing and treat ourselves to mood-enhancing fragrance pick-me-ups to lift our spirits. Avon’s Incandessence has the power to uplift her spirits, there’s Pur Blanca if she’s looking for serenity and calm, or Avon’s Powerful Flowers to brighten up her day. Of course, they may prefer to be enveloped in the warm embrace of TTA Always. 

The American poet Diane Ackerman once said: “Nothing is more memorable than a smell.” So what better way to evoke thoughts of happier days gone by than with a fragrance? Illuminate memories of summer past with Artistique Iris Fetiche, or remember an exotic trip with best-selling Far Away Glamour. Tapping into joyful memories can be a wonderful way to lift the spirits.

Whatever your approach, fragrance can be a great way to stay happy and connected, and retain a sense of self during these difficult times. You might not be seeing anyone but remember that you don’t wear fragrance for others – you wear it for yourself, so that you feel confident and fabulous every day. So keep on spritzing – it’s good for your soul.