From ‘ding dong’ to ‘click click’: Celebrating 135 years of championing women

To celebrate 135 years of championing women and beauty, we’re doubling down on our pledges to help women transform their lives for the better.

We’re enhancing our relationship selling model, including new features for Avon On, the digital platform that enables Representatives to sell online and a new loyalty and commission model, Avon Rewards, designed so that Representatives can start earning from their first sale.

As we celebrate 135 years of building relationships, we also continue to strive to create a better world for women , which is a better world for all. At the beginning of the year we launched the world’s biggest ever global gallery of stories celebrating women's strength, My Story Matters , and pledged to donate $1 to charities that support women for every story submitted.

We are also using our 135th birthday to pledge a landmark $1.35m to women’s causes around the world, adding to the $1.1bn raised and donated by Avon and the Avon Foundation over the years.

But we’re just getting started

As a pioneer in democratising beauty, creating innovative, high-quality products that are accessible and affordable by all, we’re not intending to slow down having reached our 135th birthday!

Avon International posted a strong Q2 net revenue growth of 33.6% in BRL in its recent financials, making market share gains in key categories and countries. Online sales are also doing well at 2.7 times their pre-pandemic level. This comes amidst exciting innovation with our recent product launches such as ANEW Protinol™ Power Serum , Power Stay Lip Stain and Far Away Beyond.

Angela Cretu, CEO of Avon, comments: “It’s a proud moment to have reached this momentous occasion and be a part of this amazing brand and family. Since 1886, we’ve done beauty differently and gone from one pioneering businesswoman to five million Representatives working, learning and earning in their own way and on their own terms. We’re just getting started though and as we enter the truly digital age, we are committed to doing good with our people, purpose and product and encourage all our Representatives and Associates, both established and new, to grow with us.”

Celebrating 135 years of progress and achievement

Over our 135 year history, we’ve had many proud and impressive achievements, including:

• Our products have won more than 300 awards over the last three years and the brand sells three lipsticks every second
• We sell seven bottles of fragrance every second – more than any other brand
• 70% of our scientists are women
• Together with our customers and Reps we’ve donated over $1bn to the causes that matter most to women
• We have donated $10m to charities across the world every year for the past decade
• We have funded over 20 million breast screenings and helped 14 million women through domestic violence
• We have funded more than $9.3m worth of educational scholarships