Turning entertainment into awareness raising

The annual “Giro Pela Vida” (Turn For Life) event in Salvador, Brazil is more than just entertainment – it also draws attention to the symptoms of breast cancer and how to reduce your risk.

Recognising the symptoms early can potentially save lives, yet too many women don’t know enough about the disease.

As part of Breast Cancer Awareness Month, Instituto Avon Brazil organised the Giro Pela Vida event, held on 4 and 5 October, to provide information on breast health as well as general women’s health. The event included a musical concert with brief intervals between songs to show short videos on risk factors, signs and what to do about breast cancer.

Women could access mammograms as well as consult with nutritionists on-site and have a general health check. The HPV vaccine was also available.

The event took a holistic view of women’s health and wellbeing, providing a specialist team that offered advice to women in abusive relationships and directed them to support services.

To raise awareness of how important early detection is, Avon countries around the world have launched the global Take a #BreastBreak campaign at the start of October. This campaign highlights the importance of finding the time to check your breasts.