Global News | Mar 3, 2020

Avon introduces Herstory, a new fragrance brand that celebrates the sharing of women’s stories from around the globe

Introducing Herstory

Introducing a new fragrance brand, Herstory, in celebration of International Women’s Day. The bold and modern Chypre represents today’s strong and modern women, recognising each unique and inspiring story of women around the globe.

Representing the scent of inspiration for all women, the Herstory fragrance commends the long lineage of women who have helped shape the present. It celebrates the experience of being a woman, opening the conversation for women to share their own authentic story of the past and present, whilst coming together to write the stories of the future.

Herstory was created by renowned perfumers Honorine Blanc and Adilson Rato.  Honorine, a Master Perfumer, explains that they were motivated to create an intense fragrance that would impart a feeling of power and bravery to the women who wear it. “We were inspired by the women that are empowered to speak their mind and not afraid of letting their voice be heard,” she explains. “I love creating for Avon because I know the fragrances will be a part of making a huge difference to women’s lives – empowering them, offering a moment of escape, an element of luxury that each can make their own.”

“Avon has a long history of amplifying women’s voices,” says Tatiana Piccolo, Global Vice President Fragrance at Avon. “For over 130 years Avon has been driving change; Avon began as the California Perfume Company – offering earning opportunities to women before they even had the right to vote. Today we have millions of Sales Representatives and are helping women all over the globe to be strong, independent and confident. The Herstory fragrance represents everything we stand for at Avon; inviting women to speak up and share their stories with pride, whilst leaving a trail of inspiration. There is no better time to get this conversation going than International Women’s Day which celebrates the achievements of women everywhere.”

Passion for the pink pepper

In the top notes the Bourbon Pepper represents the women energy and stamina to fight for their dreams.

Courage for the Iris

At the heart of Herstory is the noble Iris flower – the emblem of fine fragrance and symbolising wisdom, courage and feminine confidence.

Personality for Patchouli

Patchouli Prisma reveals elegant and powerful wood tones. It encourages a woman who writes her own story.

To learn more or buy, find your local Avon website here.