Avon Media Centre http://www.avonworldwide.com/ Avon Media Centre The future of hydration has arrived. Meet ANEW Hydra Pro Vita-D /global/news/skincare-hydration-anew-vitamin-d Our new Hydra Pro Vita-D Water Cream is the latest skincare breakthrough from ANEW: the science behind your best skin. With the discovery that Vitamin D is one of skin’s critical partners to keep hydration locked in, our scientists developed a formula that is supercharged with the power of Vitamin D, providing up to 72-hours** of hydration..  Unlike other creams, ANEW Hydra Pro Vita-D works to activate the Vitamin D in surface skin cells. Vitamin D helps strengthen the surface skin barrier, and addresses dull looking skin, uneven skin tone and noticeable fine lines. For the skin, Vitamin D is critical for a healthier, hydrated-looking complexion.  After just one use, the skin instantly looks and feels smooth and supple with fresh hydration that lasts all day. After 1 week, skin looks healthy and glowing with moisture that lasts.** Ideal for all ages, this ANEW cream is a lightweight, oil-free formula, with a fresh scent that glides on the face with a refreshing water-like sensation that absorbs instantly. , The ANEW consumers will also be able to boost their skincare regime with a Multi Vit Skin kit, featuring vitamins B, C and D. As a first step, the ANEW Revitalizing Micellar Water with Vitamin B and hyaluronic acid cleans, nourishes, and minimises the appearance of fine lines. The second step is ANEW Radiance (Vitamin C) Maximising Serum, a powerful glow-boosting antioxidant that instantly wakes up skin’s radiance with the Vitamin C of 30 oranges in 1 bottle. ANEW Hydra Pro Vita-D comes as the third step, helping to activate the skin’s daily dose of Vitamin D*, boosting skin’s moisture barrier from within. To find out more, buy or sell ANEW Hydra Pro Vita-D, check out Avon in your country.  *Helps activate vitamin D to an equivalent daily dose of sun exposure, based on testing on skin cells in a controlled laboratory environment **After multiple applications *** Based on a consumer study with 118 participants. , The formula, with a water-like sensation, helps activate skin’s daily dose of Vitamin D* production, shown to boost skin’s moisture barrier from within, locking in hydration, for moisturised and glowing skin every day.  Wed, 05 May 2021 04:00:00 GMT /global/news/skincare-hydration-anew-vitamin-d Our top gift ideas for every occasion /global/news/gifting-blog Whether it’s for their birthday or ‘just because’, there’s something for everyone in our ultimate beauty, fashion and home gift guide. Keep scrolling for quick gifting ideas and inspiration… Artistique Patchouli Indulgence Eau de Parfum When it comes to gifting, you can’t go wrong with perfume and since we sell more perfume than any other brand, you can be sure it’s top quality. The Artistique collection was expertly crafted by world-renowned perfumers, making it the ideal gift for perfume enthusiasts. We really like Artistique Patchouli Indulgence, but for more fragrance inspiration and gift sets, take a look at our bestselling fragrances . Avon Care Lavender Collection We’ve all had a stressful year so what better gift for anyone who needs a bit of rest and relaxation is our best-selling Avon Care Lavender collection . Whether you go for the body lotion, hand cream, bath and body oil, clay mask for feet or face cream (or the whole lot), you’re offering someone the gorgeous gift of soft supple skin and relaxing, calming lavender for a well-deserved treat. With loads of great reviews, don’t be fooled by the affordable price tag – it’s the real deal. ANEW Skin Reset Plumping Shots Let’s face it – who wouldn’t want their best skin in years? With exclusive Protinol™ technology, our ANEW Skin Reset Plumping Shots are clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen ratio found in baby skin. Used as a boost to your usual skincare regime, we’re sure your loved one will be amazed at the results and grateful for their strong, healthy, beautiful skin. Vegan skincare: Distillery Purify Facial Oil We love the Distillery skincare range , not only because it’s vegan, but also because it’s kind to skin and feels divine to use! The pure and potent skincare (and make-up) products, combine high-performance, vegan-friendly ingredients and an ethical mindset. If you’re buying someone passionate about vegan beauty, you can rest assured that all Distillery products are registered with the Vegan Society. Avon Ultra Lipstick Just a lipstick? Never! It’s confidence - a mood boost in a tube. Our Ultra Lipstick range has long been a firm beauty favorite, with one sold every second globally so you can be sure any make-up lover will be delighted. Whether they are mad for matte or crazy for a creamy finish – they’ll get all the colour and none of the dryness. Plus, there are 60 shades to choose from! Advance Techniques Moroccan Argan Oil Hair Serum The hundreds of 5* reviews speak for themselves – this is a must-have product and your loved one will certainly thank you for it. Our Advance Techniques Moroccan Argan Oil Hair Serum can instantly hydrate dry, damaged and frizzy hair. We’re sure that’s something we’ll all be grateful for with many of the world’s salons being shut for much of the past year! Developed with diamond-inspired technology for 5 x stronger hair and Moroccan argan oil, provitamin B5 and vitamin E for a more conditioned, shiny look this serum, and the whole Moroccan Oil collection, is certainly a good bet. Accessories, accessories, accessories! Whether you are buying for someone who loves bags, home fragrance, pyjamas or jewellery, we have you covered. Check out the super range of style products in your country or speak to your Rep for some trusted, personal advice. Looking for more gift inspiration? Head over to Avon in your country where you’ll find loads more beauty, home and fashion gift ideas for him, her and even the little ones. Sun, 02 May 2021 04:00:00 GMT /global/news/gifting-blog Cue clapping … it’s another award win for Protinol™ /global/news/hero-product-protinol Avon wins prestigious Edison award for its breakthrough skincare technology, Protinol™ Avon’s Protinol™ technology has been awarded silver in the advanced skincare category at the Edison Award’s which recognise the world’s most innovative new products, services and business leaders. Named after Thomas Alva Edison, the awards have been running since 1987. This award win reflects Protinol’s™ unique ability to make skin look beautiful, healthier and stronger by restoring both types of collagen found in healthy skin, helping mimic the perfect collagen ratio found in baby skin. Before Protinol™, only one type of collagen – the skin’s most critical protein - has been effectively restored using topical skincare. Anthony Gonzalez, Director Skincare Product Development at Avon says: “Whilst Avon has been leading the way in innovation for many years, Protinol™ is one of the most exciting discoveries of the decade. “As a scientist, discovering an ingredient so powerful it needs some of the world’s leading skincare scientists to help fully understand how it works its magic, is the ultimate accolade. This, combined with seeing results with the naked eye in just seven days without the side effects skincare fanatics have come to expect with powerful ingredients, is nothing short of miraculous.” Protinol™, found in our ANEW Skin Reset Plumping Shots and ANEW day and night creams, was crowned a winner by a panel of judges comprising more than 3,000 senior business executives and academics, recognizing the potential this ingredient has to revolutionise the skincare industry. “We were very impressed by the level of collaboration and discovery in this year’s entries,” said Edison Universe Executive Director Frank Bonafilia. “Somehow, while facing the unprecedented challenges of this global pandemic, companies around the world figured out how to work safely and smartly and still innovate at an award-winning level.” Find out more about Protinol here . Wed, 28 Apr 2021 04:00:00 GMT /global/news/hero-product-protinol The art of lipstick: making the best, better /global/news/the-art-of-lipstick By John Lee, Head of Colour Product Development at the Avon Innovation Centre We sell 3 lipsticks every second around the world, so it’s fair to say, we know lipstick. But, how do you take your best-selling lipstick and make it better? It’s a challenge we were excited to take on. Comfort versus colour payoff is a well-known consumer tension with lipstick, especially matte ones. Sound familiar? We’ve always listened to our customers and Reps to make sure we best meet their needs and create products that they love and are proud to use. Our customers and Reps want fuss free make-up that can keep up with them and let’s not forget, they’re savvy: they want the best quality at accessible prices – that’s what we’re all about. We listened and have made a next generation lipstick and improved the formula to develop a creamier, smoother texture for ultimate comfort, colour and ease of application. It’s even got SPF15 to provide delicate lips with protection from the sun. Here’s how we did it … There are three key ingredients in a lipstick: waxes for structure, emollients for comfort and creaminess and pigments for colour. When you want a matte finish, you have to add tiny particles of solid materials to create a rough surface so it diffuses the light. Most of our competitors use tiny solid materials to generate a matte appearance – they certainly leave a matte finish but they come at a cost: dryness. This is because they soak up the oils meaning the customer can be left with dry lips and an uncomfortable experience. We do things differently. We use a proprietary cross polymer matrix which is inherently matte. It means you need fewer solid materials, delivering matte colour without the dryness. For the next generation Avon Ultra Matte Lipstick we’ve refined that cross polymer matrix even further and introduced a new blend of oils for an even more comfortable product that is 100% matte. Making the best, even better, was by no means an easy journey but as scientists, we relish a challenge. We had to use our research and development heritage and scientific knowhow to optimise the blends of the cross polymer matrix and the oils to make sure that the product balanced the benefits our customers want from their lipstick: colour, finish, comfort and ease of application. The ingredients all need to work together perfectly to deliver the best colour, whether you go mad for a matte finish or crazy for a creamy one. We not only upgraded the emollients and fragrance in the creamy finish formula but we leveraged fine translucent structuring agents too. Structuring agents are critical to keep the lipstick in the right shape and form but the difference with ours is that they’re translucent so pigment in any of the 60 shades isn’t compromised at all – you get more colour and you get the colour that you see. We’re proud of challenging the status quo and making a best seller even better. Consumers in all of our trials loved it and expressed that since lipstick is such an emotional product – a mood boost, confidence when it’s needed most – it’s important that it does what it’s meant to without a fuss. So whyever you wear lipstick, you can be sure we’ve put our best science and knowhow into creating new Avon Ultra Lipstick. Will you try it?   To learn more about Avon Ultra Lipstick please visit Avon in your country here .   Tue, 20 Apr 2021 04:00:00 GMT /global/news/the-art-of-lipstick My Story Matters: a quick chat with Ellie Goldstein /global/news/ellie-goldstein-interview As the My Story Matters movement gathers momentum – more than 55,000 people have donated their story so far – we caught up with Ellie Goldstein, a top model and campaigner for representation. Ellie has partnered with us as both a model and as an ambassador for the My Story Matters programme. Ellie, why are you excited to be working with us on the My Story Matters Campaign? I’m so excited to be working with you to launch the My Story Matters campaign. I have always loved using Avon products as they are good quality with a great price tag as well, which is important to me. Not only do I love the products, but when I modelled for you recently, I found out more about the work you do to support women across the world and thought it was amazing. What resonated with you? The My Story Matters campaign is especially important because, now more than ever, women need to hear each other’s stories, to find inspiration, and help respond to the challenges we face. For me, it’s about ensuring women world over feel happy with themselves, feel confident and beautiful. Why do you think its important that women share their everyday stories, struggles and personal achievements with one another? It’s so important to talk, share news and find inspiration from other people’s stories. It’s also good for our mental health. It’s not just me who feels this way either – your recent research revealed 72% of women find comfort in being able to share their experiences with each other. Following a year where we’ve not been able to share these experiences and connect in person like we normally would, being able to find a way to share these stories and struggles is vital. The pandemic has led to increased feelings of doubt for over half of women globally. What has been your biggest personal challenge since the pandemic began? It has to be not seeing my friends and being able to go to college which I love. I’m very sociable and find it hard not to see people in person. We’ve been connecting in other ways though, lots of video calls and sharing things on social media – but I’m really looking forward to when we can all see each other again. Do you have any achievements or everyday stories to share which might inspire other women to overcome their challenges? Representation is very important to me – I always wanted the world to see that anyone can model and act with a disability. When I was younger sometimes people would ignore me, or talk to my mum instead of me, until they realised that I could communicate too, and that I am just like them. So, when my first big modelling campaign came out, I felt so proud of myself for being chosen, and being able to share my story with more people and help them realise they could achieve anything. I just say to myself every day – be yourself, be confident in what you do and never give up! Over a quarter of women globally don’t share their own struggles on social media sites because they feel judged. Do you have any experiences with this? When I first started working with you on the My Story Matters campaign and you told me about your research and women feeling judged on social media I was saddened. I am really confident to be myself on my social channels and always lucky to have very positive comments and likes, from people all over the world. I think the My Story Matters Gallery is a great way to share your story – it’s judgement free, and you can see so many other stories from women all over the world. Everything from everyday stories to people overcoming the odds or challenges they felt were insurmountable. It’s really inspiring. What is the first thing you’re going to do when the pandemic is over? The first thing I am going to do when the pandemic is over is to go shopping with my friends. I really miss the shops and the experience. Then I am going to go out for a lovely dinner with all my friends! What have you been doing to cope with the stress of lockdown? I love dancing and so I dance as much as I can to relieve stress, it makes me feel happy! Have you found any positives that have come out of lockdown so far? Although it’s definitely been lonely and stressful at times, I have actually really enjoyed spending more time with my family and my dog. Normally I would be at college or out quite a lot, so I do think it’s made me really appreciate how lucky I am. What has been your breakthrough moment in your life? For me it was definitely when I was scouted for my first major modelling campaign. I felt so proud of myself for being able to show the world that anyone with Down’s syndrome can model and act. It was incredible. All of the likes and comments on social media across the world have been overwhelming. It has opened up so many doors for me – not only to help inspire others who might think they can’t do something, but also for my career. In fact, as well as working with you on the My Story Matters campaign, I’ve recently shot for their beauty campaign and I’ve been the cover girl for some amazing magazines. I’m not done yet; I really want to show the world who I am and what I can achieve. What advice would you give your younger self now? I would advise my younger self to follow your dreams, be positive in life. What do you want to achieve in the next year? I want to be on more covers of great magazines, work with more brands and be a great role model. To give other people like me hopes of achieving what they want in life – to defy everyone’s expectations. What advice would you give to someone who is struggling to find confidence, either at work, in their social circles or at home? Speak about how you feel to family or friends and try and build your confidence and believe in yourself. Of course, you should also check out the My Story Matters gallery – there are so many amazing stories on there from women around the world that might just inspire you!   Think your story doesn’t make a difference? Think again. Every story chips away at the barriers holding women back. Every story rewrites the future. And not just the big things but the small achievements every day. Donate your story now watchmenow.avon.com Fri, 16 Apr 2021 04:00:00 GMT /global/news/ellie-goldstein-interview