http://www.avonworldwide.com/ Avon Media Centre /global/news/Protinol--vs-Retinol Retinol not delivering the glow-up you crave? Fed up with the irritation and harshness? For years, retinol has been hailed as the gold-standard in skincare. While there’s no doubt this ingredient delivers results, it also comes with more than its fair share of challenges, with skincare enthusiasts persevering through dryness, flaking skin and sore patches, all in the pursuit to achieve the skin of their dreams. The strong properties of retinol are being widely recognised, with the EU introducing restrictions on new skincare products containing more than 0.3% retinol as of November 1, 2025. This is due to concerns about damaging the skin barrier and potential overexposure to Vitamin A, which can lead to potential side effects. While this regulation is currently only being implemented in the EU, it’s possible that similar restrictions could be adopted worldwide in the future. But there's good news! Protinol™ is a gentle and effective rival that won't be affected by these restrictions – even at its highest concentration - and is proven to be better than retinol. With the prejuvenation trend in full force as Gen Z search for preventative skincare, Protinol™ is an excellent solution. An award-winning1 multi-tasking skincare ingredient discovered by, and exclusive to, global beauty giant Avon, it offers all the benefits of retinol without the harsh side effects, making it the perfect choice for achieving your skincare goals without the worry of future bans. First launched in 2020, Protinol™ has unique anti-irritant technology2 making it suitable for all skin types - including sensitive skin - all without compromising on powerful results. Not only does Protinol™ boost two types of collagen… but here’s our NEW discovery: at 10X concentration, it boosts a third type of collagen for your strongest skin yet. And that’s not all...Protinol™ lasts longer in surface skin cells and boosts elastin production twice as efficiently as retinol. The result? Plumper, firmer looking skin, all in just 7 days3.   The latest Protinol™-powered launch is the Power Multi-Protection Day Cream. Infused with 10X Protinol™4, Niacinamide and SPF15, this day cream is designed to help protect and renew millions of skin cells 89% of women who tried Multi-Protection Day Cream said they saw dramatic improvements in the look of their skin and would recommend it to their friends5. This new day cream proudly joins the wider range, alongside the top-rated and award-winning Power Serum, Power Cream, Power Eye Cream and Skin Reset Plumping Shots. Use all five products together to supercharge your skincare and enjoy visible results in just one week. Want to see these results for yourself? Why not embark on the 7-day switch and experience 7 powerful benefits in just 7 days6: Smooths skin Intensely hydrates Reduces fine lines and wrinkles Firms skin Increases radiance Strengthens skin Helps improve skin resilience Justyna Jastrzebska, Head of Sustainable Formulation, at Avon, says, “We're thrilled to unveil the latest addition to the Protinol™-packed Anew family. All of our Anew products are developed with and by experts in science and dermatology. Our exclusive Protinol™ technology has been a real game changer in the skincare industry, especially at a time where increasingly consumers are looking for preventative products that deliver results without damaging the skin barrier. That’s why we’re especially proud of our patented Protinol™ technology and its unique ability to boost three types of collagen – collagen I, III and IV – for your plumpest, firmest and strongest looking skin yet.” Dr Zoya Diwan, Expert in Clinical and Aesthetic Dermatology, who has worked with Avon on clinical trials showcasing the power of Protinol, says, “Protinol™ is an amino acid, which is a fundamental building block of proteins like collagen. With other active ingredients such as Vitamin C or retinol, you can’t increase the concentration without causing side effects and irritation. What I really like about the Protinol™ ingredient is that it can be dialled up to deliver a higher concentration and even more impressive results.”     , 1. Avon’s Protinol™ technology has been awarded silver in the advanced skincare category at the Edison Award’s which recognise the world’s most innovative new products, services and business leaders. 2. Based on historical testing vs existing Avon retinol formulas. 3. Based on a consumer study with 129 participants. 4. vs the level in existing Anew Moisturising Creams. 5.  Based on a consumer study with 120 participants after 4 weeks of use. 6. Based on a consumer study with 129 participants. Wed, 04 Jun 2025 04:00:00 GMT /global/news/Protinol--vs-Retinol /global/news/Scents-that-make-no-sense-yet-arouse-every-sense-   Victor Costa, Head of Fragrance Brands at Avon, said: “Two years in the making, Perfect Nonsense is our most exciting range of scents to date and is set to disrupt the mass fragrance market! No matter your gender, there’s a scent for every fragrance lover – but the collection is especially for those looking for something distinctive. As always, we partnered with world-leading fragrance houses and together we had a very clear intention to be bound by no rules, be imaginative and craft something original and I’m proud to say we’ve achieved just that!” Nisrine Bouazzaoui Grillié, Perfumer at Givaudan who created the Peppery Peaches fragrance, said: “It’s been a pleasure collaborating with Avon on this playful, sensorial journey. Unleashing my full creativity and experimenting with unexpected pairings was such a delight! Floral and fruity notes and woody and natural aromas have been staple ingredients in the fragrances I have created throughout my career, but while developing Peppery Peaches I truly appreciated how these contrasting notes so effortlessly complement each other. Together we have created something truly unique, which I’m sure will be appreciated especially by younger audiences.” ,   [1] Avon sells the most fragrances in the world as measured by volume or units sold in 2023. Source: GlobalData [2] The Fragrance Shop x CPL Aromas | Trend Report 2025 [3] Avon Future of Beauty: Fragrance Edition, 2024. Available here. [4] Unisex Perfumes: The Rise of Gender-Neutral Fragrances | Beautinow , Two unexpected ingredients meet. Cue scent collisions that defy all fragrance norms. Bold yet subtle. Fresh yet deep. They shouldn’t work, but they do. Think you need to spend a small fortune for a fragrance that captures your uniqueness? Not anymore. If you’ve entered 2025 looking to spice up your scent, look no further than our new Perfect Nonsense range: three unexpected fragrance combinations from the world’s leading fragrance brand[1], includes Peppery Peaches, Choco Tuberose and Bamboozie Cocktail. With Gen Z increasingly turning to fragrance to help express their personal identity and craving for ‘niche’ scents[2], a launch like Perfect Nonsense is likely to capture their attention. Our 2024 Future of Beauty report found that over half (54%) of 18-24-year-olds globally said they like to create their individual scents through layering different fragrances, and 55% said they like to keep their fragrance choices a secret, so they’re unique to them[3]. The world-class perfumers behind Perfect Nonsense created each scent specifically with this influential demographic in mind, bringing together unconventional scent pairings to mirror the wearer’s individuality. The contrasting fragrance pairings also answer Gen Z’s growing desire to reject gendered fragrances in favour of unisex scents[4]. For decades, the fragrance industry has been split into masculine and feminine categories, but with our Perfect Nonsense range, the likes of traditionally ‘masculine’ scents like sharp peppercorn and earthy bamboo are juxtaposed with ‘feminine’ fruity peaches and zesty juniper. It’s a deliciously surprising, inclusive and affordable perfume collection, catering to the cravings of the younger demographic. Peppery Peaches is the ultimate sensory plot twist. The hot and fiery pink peppercorn scent offers a spicy buzz paired with notes of juicy, fresh peaches. It’s a delicious essence that will leave you longing for more.   Choco Tuberose brings together a scent collision that sounds out of this world but works like a dream. The deep, velvety chocolate notes marry deliciously with the airy, opulent aromas of fresh Tuberose flowers and creates a scent you never knew you needed.   Bamboozie Cocktail ignites a fire in the senses, with the zesty juniper and citrus energy of gin5 complimenting the calm and earthy notes of bamboo effortlessly. A duo built on tagines and tranquility. Prepare to bamboozle your senses with this fragrance cocktail. Thu, 01 May 2025 04:00:00 GMT /global/news/Scents-that-make-no-sense-yet-arouse-every-sense- /global/news/Celebrate--support-and-come-together-as-a-Voice-For-All- This International Women’s Month, join us in making a positive impact on women’s lives worldwide. Kristof Neirynck, Avon CEO said: “Across the world, women continue to face barriers—some deeply rooted, others reemerging in places where progress once felt certain. This is a time to step forward, not back—a moment to reaffirm why our voices, our actions, and our collective strength matter. I stand as an ally—listening, learning, and using my voice to uplift and amplify the power, potential, and achievements of women everywhere and this International Women’s Day, we’re asking everyone to take action: Spread joy, champion empathy, and use your voice for good, so together, we can make progress for women and create a more balanced world.” For 139 years, Avon has been championing entrepreurship, empowering our Representatives to earn and learn on their own terms. Together, we’ve supported millions of women and girls through our programmes and partnerships, donating $1.1 billion to causes that empower, educate, and create safe spaces for women. We’re continuing to raise vital funds this month with proceeds from sales of a range of limited-edition products going directly to support women. And, within our internal network – we’re proud to offer inclusive employee policies such as a menopause policy and a gender-based violence policy. We all have a part to play to help build a world that lifts women up, celebrates their achievements, and keeps progress moving forward. Because a better world for women, is a better world for all. A Voice for All – Limited-Edition Collection This International Women’s Month we’re excited to launch Avon’s new limited-edition collection – a range of best sellers curated by our Representatives and presented in bold signature packaging created by illustrator Mel Cerri. We love how Mel’s artwork infuses the collection with powerful pops of joy and optimism and is inspired by the hope, resilience and strength found in community. You can shop the collection online or with a Representative with proceeds from each sale going to charities supporting women.* *Donations may vary. Please check your local country terms and conditions. Fri, 07 Mar 2025 05:00:00 GMT /global/news/Celebrate--support-and-come-together-as-a-Voice-For-All- /global/news/ultra-lipstick-restage [1] Matte and Creamy only. Compared to previous formulas of Ultra Matte and Ultra Creamy Lipsticks. [2] 7 out of 10 women agree based on a blind home use test of 121 UK consumers conducted 4th August - 3rd September 2023. , Do you think high quality beauty products always come with a high price tag? Never at Avon – Ultra Lipstick range is accessible for all. Avon Ultra Lipstick is available exclusively via Avon representatives and online at Avon in your country here. , Love a bold lip look but feel frustrated when the shade you get doesn’t match the lipstick? Well, look no further. We asked 3,000 people around the world ‘what’s the most important thing to you when buying a lipstick?’ The top answer was that the colour you see on the lipstick is the colour you get on your lips. That’s why we have improved our bestselling, cult Ultra Lipstick even more! Loved all around the world ever since it first launched in 2021, Ultra Lipstick has now been given a major upgrade by our expert scientists. Ultra Lipstick is now formulated with 25% more pigment[1] to deliver high-impact colour that matches the intense colour you see on the lipstick bullet. With Avon, the colour you see is the colour you get. Don’t just take our word for it – 7 in 10 women agree that Ultra Matte Lipstick is the most pigmented lipstick they’ve ever tried[2]! Plus, in March 2025 we are launching a limited-edition Power Pink Ultra ‘Voice for All’ Lipstick, which will support women with every sale to earn, learn and reach their full potential. The ‘Voice for All’ Lipstick will also raise vital funds for charities and organisations working to end gender-based abuse, advocate for gender equality, and help women create lasting change.   Avon stands for progress for women and has donated over $1.1 billion globally – an average of over US$10 million donated every year for the past decade – with a focus on tackling gender violence and breast cancer. Özlem Çitçi, Avon Chief Marketing Officer says: "We asked 3,000 women around the world to tell us the most important thing when buying a lipstick. And do you know what the top answer was? The desire to have a lipstick where the colour you see on the lipstick is the colour you get on your lips. And this was exactly the goal we set ourselves to achieve when we decided to renovate our best-selling Ultra lipstick range. That’s why, today we are so excited about our new and improved Ultra Lipstick range, now with 25% more pigmentation, not only the color you see is the color you get but it is the most pigmented lipstick you ever tried.” Wed, 05 Feb 2025 05:00:00 GMT /global/news/ultra-lipstick-restage /global/news/know-the-signs-get-lovestrong *UN Women: Facts and figures: Ending violence against women  | UN Women – Headquarters; WHO: Violence Against Women Prevalence Estimates (who.int)  ** The research was conducted online by Censuswide among a sample of 7173 women across the UK, Italy, Philippines, Turkey, Poland, Romania and South Africa between 14th – 21st September 2023. (1035, 1049, 1041, 1001, 1007, 1010, and 1030 respondents respectively). Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.  , To be Lovestrong is to know what is and isn’t love. To feel confident in our ability to spot the signs of abuse and empowered to access resources and support.   Visit the platform to learn more and get Lovestrong. Today, on the International Day for the Elimination of Violence against Women, we’re proud to launching our latest campaign, Lovestrong, to raise awareness of the signs of abuse and coercive control.   Kristof Neirynck, Avon CEO comments: “Over the last 20 years we have made it our mission to help end gender-based abuse, donating more than $91 million and supporting over 15 million women and girls through our global programmes and partnerships. The Lovestrong campaign builds on this legacy, focusing on the critical need for education and awareness around intimate-partner abuse.It is in no way a woman’s responsibility to avoid abuse. But by engaging and informing everyone on the early signs, we can help more people lead, safe, healthy and empowered relationships.”   One in three women are subjected to physical or sexual violence in their lifetime* and our 2023 research highlighted that less than half (41%) of the women surveyed say they feel confident they could recognise the signs of abuse.**  In collaboration with experts and NGO partners around the world, our open-to-all Lovestrong platform highlights the common early warning signs of abuse, provides information to help spot patterns before they escalate and empowers us to seek advice and support if needed from resources like the NO MORE global directory.   Pamela Zaballa, Global CEO, NO MORE comments: “It can be difficult to see signs of abuse in a relationship, especially when perpetrators try to disguise their coercive controlling behavior and verbal abuse as acts of love and protection. Even if the abuse does not escalate to physical violence, it can wreak havoc on a survivor's mental health and wellbeing. That’s why the Lovestrong campaign is so critical in educating and empowering women to seek love that feels supportive, not suffocating. We’re proud to join Avon in promoting healthy relationships and encouraging women to be safe, free, and fearless.”    If you’re affected by this issue or worried about yourself or someone you know, help is available. Access the NO MORE global directory here.  Mon, 25 Nov 2024 05:00:00 GMT /global/news/know-the-signs-get-lovestrong