Breast Cancer Promise

Ensuring everyone knows the signs, knows the risks and knows how to take action

We’ve been at the forefront of the fight against breast cancer since 1992, when the Avon Breast Cancer Crusade launched in the UK.  Over the last three decades, with the Avon Foundation for Women, we’ve donated more than US$939 million to breast cancer causes; educating 180 million people about the disease, and funding breast health screening for over 20 million women.  This has only been possible with the support of our community.

Why we are focusing on breast health education

Awareness of breast cancer is high, but many do not take the necessary action. This is because of lack of knowledge and confidence in what action to take, and perceived lack of time and urgency. We want to breakdown these barriers with breast health education. 


Breast health aware

Breast cancer is the most common cancer diagnosed in women around the globe. Though it doesn’t exclusively affect women, worldwide approximately two million women are diagnosed with breast cancer every year. 

Early detection of breast cancer saves lives. Learn more about breast cancer risks, symptoms and how to take action. 

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