Axel  Gegenschatz

“I am delighted to work for a company that really impacts women’s lives, transforming their reality and the society that they live in.”

Axel Gegenschatz

Group Vice President and General Manager, South Market Group

Axel Gegenschatz is General Manager of Avon South Market Group. In this role, he oversees our business in Argentina, Chile, Uruguay and Paraguay.

Previously, Axel served as the General Manager for North Latin America, where he oversaw the business in Mexico, Dominican Republic, El Salvador, Guatemala, Honduras and Panama. In this position, he delivered the highest revenue growth in five years and executed a successful profit and loss turnaround, with gross margin and operating margin expansion.

Throughout his career, Axel has lived in Germany, Chile, Mexico and UK. Before joining Avon, he was General Manager for Reckitt Benckiser. He has a strong background in marketing and valuable commercial skills across food, household and personal care businesses. 

Axel holds a Marketing degree and has participated in senior executive programmes at San Andres University in Argentina and Columbia University in New York.

He is a proud father of three girls. Outside of work Axel likes to spend time working in his garden, and is also a budding amateur photographer.

Ultra Matte Lipstick is the Avon product that he is most proud of, championing it as a great innovation with terrific performance.