Make-up
The latest trend-led innovation in make-up, with high quality products at a smart price, including Power Stay and Avon True.
The brands
Make-up + Care
Make-up that treats you well
Make-up + Care range is an innovative collection that redefines beauty and goes beyond traditional make-up.
Designed with active skincare ingredients, this multi-benefit make-up improves skin instantly and even after you take it off, as it helps to treat, perfect and protect.
Ultra Colour
Express your creativity - from the simple to the sublime
Our most versatile and accessible make-range.
Over 150 shades with variety of finishes to create infinite versions of you
rom ultra subtle to ultra glam (and everything in between!) express every side of you with our most versatile make-up range ever.
Power Stay
One of our customers' most loved make-up lines, the Power Stay family features innovative products including the 3-in-1 Foundation, which is also a concealer and powder, and the Lip Stain with a new improved formula that remains intact for up to 16 hours (based on a consumer usage study of 105 participants) with a long-lasting matte finish. The collection also includes concealer, nail polish, eyeliner and eyebrow tint.
The bestsellers
Hydramatic Matte Lipstick
The world’s FIRST matte lipstick with a hydrating hyaluronic core. Bold on the outside, caring to the core
Bold on the outside and caring to the core... Hydramatic is the world's first matte lipstick with a hydrating, hyaluronic core. Choose from 15 shades that glide on effortlessly for a vibrant look that will hydrate your lips instantly and over time.
Lash Genius Mascara Multitask and Multiply
The world’s FIRST mascara that does it all. With the 5 most wanted lash benefits in just one mascara, it’s genius!
Whether you’re bossing it at work, getting dressed up for a date night or just want to feel good, we know nothing gives you a boost like lusciously long lashes. Take your lashes to whole new heights with our Lash Genius Multitask & Multiply mascara - 5 in 1 - features a smart control brush that separates and combs each individual lashes and a smart tip. Its new gel formula with deep black pigments deep, clump-proof pigments allows, in addition to precise and fast application, to coat the lashes from roots to tips, from corner to corner.
Glimmerstick
Glimmerstick Eyeliner glides on and stays on. Avon makes it possible
Our cult product and always a bestseller, Glimmerstick is waterproof with smudge-proof colour that lasts all day. Its new and improved formula glides on and stays put for superior line work and more intense colour than ever before.
