Responsible business

Being Human-kind and Planet-kind

We believe business can be a force for good, and as part of the Natura &Co Group, we are committed to tackling some of the most urgent issues facing people and planet. Through our sustainable approach to business we’re committed to addressing the climate crisis and tackling social issues such as equality and inclusion: to be both Human-kind and Planet-kind. 



Being human-kind is about supporting our communities around the world – from our Representatives and employees to supply chain partners and beyond. Our business model stands for opportunities for Representatives to earn and learn and for their economic participation. 

We want to create a better world for women, which is a better world for all. We seek to help women overcome the challenges they face, and become the best they can be – through our accessible beauty brand, through our earnings opportunity, and through the programmes we run to support the issues that matter most to women, breast cancer and gender-based violence.

Being Planet-kind includes our work to address the climate crisis, embrace circularity and regeneration and lower the environmental footprint of our operations. This includes reducing our carbon emissions and improving waste management, recycling and water stewardship across our operations. 

We’re also doubling down on our efforts to reduce packaging our of products, move to 100% sustainable paper, and increase use of recycled and recyclable materials. When it comes to product formulation we’re working towards more renewable and natural ingredients and biodegradable formulas. We’ve also committed to full traceability and/or certification of our critical supply chains by 2025.

Avon: For Women

We believe in a better world for women, which is a better world for all. 

We speak up and speak out on issues that matter most to women: breast cancer and gender-based violence. We seek to help women overcome the challenges they face, and become the best they can be.

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Economic participation

We were founded to provide an opportunity for micro-entrepreneurs to earn and learn on their own terms. We continue to drive change for economic participation today, supporting women and men across the world to build their own business. 

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We believe in beauty democracy. While the majority of our Representatives and customers are women, we’re open to all – regardless of gender, sexuality, race, age, or ability. We welcome and encourage inclusion and diversity. We’re proud to support the UN LGBTI Standards of Conduct for Business, and celebrate and support all of our LGBTIQA+ communities around the world.

Improving our environmental impact

We work to continually reduce our environmental footprint and responsibly manage our global operations.

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A global stand against animal testing

We proudly became the first global beauty company to end animal testing across all products in every country in which we operate, and have been working for acceptance of non-animal methods for three decades.

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Building a more human-kind and planet-kind future

As the beauty industry considers its role in sustainability and how to effect change in packaging, product sourcing and waste – are we missing a crucial detail? The people. Global Cosmetics News invited us onto their famous podcast series to explore how the beauty industry can reframe its sustainability agenda by bringing together people and the planet to truly make a difference. 


Listen to the discussion now:
You can find out more about how we’re tackling some of the world’s most pressing social and environmental issues here in our corporate responsibility report
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