About us

More than a beauty company, we're a global movement for women embracing their power

We’ve been doing beauty differently for over 135 years.

Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours.

We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. 

We use the power of beauty to transform women’s lives for the better. 

Our story

We were founded to provide an opportunity for women to earn and learn, giving our community of Beauty Advisers economic freedom to shape their own futures. We still carry this spirit with us today. 

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A network of beauty advisers

Our independent Representatives do what they love and love what they do. They’re trendsetters and business creators. They provide millions of customers worldwide with trusted, personal beauty advice and products to help them express their individuality.

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Decades of beautiful innovation

We’re passionate about keeping you ahead in the world of beauty by creating products that use cutting-edge technology and embrace the hottest trends, and of course not forgetting the timeless essentials that are staples in your beauty kit. 

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A better world for women

Our core purpose is to create a better world for women, which is a better world for all. We do this through our business model, through our support for the causes that matter most to women, and through our efforts to make sure we improve our impact on people and planet.

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Kristof Neirynck, CEO of Avon

Kristof Neirynck is responsible for Avon outside of Latin America, and for the oversight of our brand globally.

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