When it comes to skincare, our award-winning team of scientists are committed to making the very best technologies available to everyone. 

Consistently first to market with skincare breakthroughs, we were at the forefront of many firsts. Back in the 90s, we were the first mass skincare brand to launch a product containing stabilised retinol, the first to bring Alpha Hydroxy Acid (AHA) technology to the masses, and the first to stabilise Vitamin C. 

And our trailblazing journey of skinnovation hasn’t stopped since. In fact, we’re just getting started.

The next big ingredient? Protinol™.

Decades of research went into the discovery of our award-winning and patented Protinol™ technology. Exclusive to Avon, Protinol™ is a multitasking skincare ingredient that is better than retinol.** Suitable for all skin types, including sensitive skin, Protinol™ boosts two types of collagen, lasts longer in surface skin cells and boosts elastin twice as efficiently as retinol. The result? Plumper, firmer looking skin all in just 7 days*.
 

The bestsellers

Power Eye Cream

Restores younger looking eyes, reduces lines and wrinkles, and firms and boosts collagen in 7 days*

Designed to help restore younger looking eyes by instantly blurring and brightening the total eye area, and smoothing and reducing lines and wrinkles over time.

Power Serum

Restores years of collagen loss. See seven powerful age-defying benefits in 7 days*

We sell one Power Serum every 30 seconds**: with award-winning patented Protinol™ technology and Niacinamide, our Power Serum will help to amplify your skin’s own power. Even better, our clever scientists have tested it on multiple skin types, tones and ages so you can trust that it'll work for you.

** Based on units sold between 1st January and 31st December 2023

Power Cream

Renews millions of skin cells to help build your skin's strength, elasticity and firmness in 7 days*

This night cream not only helps to activate skin cell renewal, but boosts collagen, leaving your skin feeling irresistibly smooth and hydrated. But it’s not just about skincare. We know that facial expressions are a woman’s superpower and with Power Cream, you can embrace the power of your facial expressions to help amplify your potential.

* Based on a consumer study with 129 participants

Multi-Protection Shield Day Cream SPF15

Helps protect and renew millions of skin cells

Infused with 10X Protinol™**, Niacinamide and SPF15, it’s no wonder 89% of women who tried Multi-Protection Day Cream said they saw dramatic improvements in the look of their skin and would recommend it to their friends***. 

**vs the level in existing Anew Moisturising Creams.

***Based on a consumer study with 120 participants after 4 weeks of use.