Avon: For Women

For 135 years we’ve been creating positive change for women. In the years since Avon was founded, there has been considerable progress in addressing the inequalities that women face. Nonetheless, inequality, discrimination and limiting stereotypes remain widespread. Gender inequality – in health, in education, in political representation, and in economic participation – persists.

Too often, women and girls are not able to achieve their potential and face worse outcomes than men.

We’re calling for that to change.

Our core purpose is to create a better world for women, which is a better world for all

More than 20% of every sale helps create better futures for women

How does it work?

At the heart of Avon are our Representatives, millions of women around the world who earn with Avon*.

Our Representatives can earn on average, globally more than 20% of the price of every product you buy. Meaning for many the rewards are even greater, with some earning up to 40% and benefiting from other incentive awards and prizes.**

So every time you buy a lipstick, moisturiser or shampoo you’re helping to support a self-employed woman to create a better future.

And it doesn’t end there. We also invest over US$100 million annually in training and rewards for our Representatives around the world, to help them build their business and develop new skills.***

Beauty democracy

As a beauty company, we’re democratic. We believe in inclusive beauty that is open and accessible to all. We’re here for everyone.

We support self-expression by challenging stereotypes, supporting freedom of expression, and representing a wide range of people.

Every time you buy from Avon, you don’t just buy a lipstick, you invest in women.

Whether that’s a brand new car for Veronica in the Philippines.

Or braces and beauty school for Giulia from Italy.

A life-line for Anita from Poland, a survivor of gender-based violence who is now thriving.

Or a better life for Ikbal and her family, supporting her son’s engineering studies.

Veronica Gayapanao Reyes

Philippines

Giulia Jendoubi

Italy

Anita

Poland

Ikbal Demirel

Turkey

And we support the causes that matter to women

Avon has a long-standing track record of donating to NGOs supporting women’s causes. We’ve contributed US$1.1 billion to date with an average of US$10 million + donated every year for the past decade.****

Breast Cancer Promise

Ensuring everyone knows the signs, knows the risks and knows how to take action to protect their breast health.

With the support of the Avon Foundation, we’re committed to a multi-year pledge educating and promoting awareness about breast health: the Breast Cancer Promise.

End Violence Against Women

Violence against women is an epidemic: one in three women worldwide will experience violence or abuse in her lifetime. Intimate partner violence does not discriminate, and it can affect anyone; regardless of income, race, ethnicity, sexual orientation, gender, or religion.

With the support of the Avon Foundation, we are committed to speak out about gender violence, through the End Violence Against Women programme, because silence hurts.

Avon Foundation for Women

Many of our programmes and initiatives addressing issues that predominantly affect women are supported by the Avon Foundation.

Since its inception in 1955, the Avon Foundation has promoted and aided charitable, scientific, educational, and humanitarian activities, with a special emphasis on activities that improve the lives of women and their families.

Our commitment to women sits alongside our belief in broader inclusion for all groups. We’re open to all, regardless of gender and sexuality or any other characteristic such as race, age and ability. We celebrate beauty in all its forms, and all its diversity, and believe everyone should be free to celebrate their own beauty, and express their own identity

* Data disclosed by our Representatives shows that at least 90% of the millions of Representatives we have around the world identify are female
** Globally, on average, Avon’s Representatives can earn a minimum of at least 20% discount on the RRP of every product they sell, increasing to up to 40% for some seller Representative segments and markets based on local compensation plans. Calculated as best estimate by reference to 2021 full year data and global internal net sales vs the recommended retail selling prices as printed in Avon brochures, in the same period.
*** Avon’s full year 2021 audited accounts show investment in Representative incentives, rewards, prizes and training globally totalling over $100m.
**** Avon tracks donations from Avon and the Avon Foundation to NGOs around the world. These follow ethics and compliance verification and internal policy.