Our Breast Cancer Promise

Empowering women and girls around the world to know the signs, the risks and how to take action when it comes to breast health.

Since 1992, we've committed to help educate and empower millions of women by providing them with the essential understanding of breast health signs, risks, and proactive measures.

Over the last 30 years, we’ve donated more than US$951 million to breast cancer causes across the world, educating 180 million people about the issue and funding breast screening for 17 million women and we’re not stopping there!

Through educational programs and impactful collaborations with NGOs, we aspire to create a future where every woman has access to the critical information and support needed, envisioning a world where breast health is universally recognised, valued, and protected.

“We all lead such busy lives, and it’s easy to forget to look after ourselves. We owe it to ourselves and our loved ones to think about our breast health.

Our 2023 Avon Boob Census research highlighted that 34% of women surveyed did not check their breasts for signs of changes at least once a month, while 13% have never checked. When it comes to breast cancer, awareness and early detection can save lives.

By collaborating with medical professionals, educators, and our network of charity partners across the world, together we can help inspire women from a young age to know what to look for and how to seek help if they have any concerns.”

Anegal Cretu, Avon CEO

Feel the Boob Love: It’s Self-Care that could save your life

It’s time to embrace some self-care that could quite literally save your life, because just like our beauty rituals, our breasts deserve attention!

Knowing that early detection can save lives, we’re on a mission to empower you to make monthly chest checking a non-negotiable part of your self-care routine.

Together, we’ll arm ourselves with knowledge, courage and the power to protect our well-being. Visit our Boob Portal below, and let’s do this! Because our health is worth every ounce of ‘Boob Love’ we can give.

Jo Newark, Avon’s Head of Communications and breast cancer survivor, took part in our Real Talk series to share her experience and why it's so important to educate ourselves on the signs and symptoms of breast cancer. Access the full Real Talk episode via our Boob Portal below.