You’ll discover highlights from our Boob Census research, hear from inspiring Breast Cancer Survivors and find out how you can build regular checking into your self-care routine by knowing the signs, symptoms and how to take action…

Myths and misconceptions

Breast cancer myths persist despite increased awareness. Let's debunk some common misconceptions and reveal the facts.

Myth: Only older people get breast cancer.
Fact: While the risk of breast cancer increases with age, it can affect people of all ages, including young adults and even teenagers.

Myth: Men can't get breast cancer.
Fact: Men have breast tissue too and can get breast cancer, although it's less common than in women.

Myth: I know it’s cancer because the breast is painful.
Fact: Breast cancer may not cause pain in the early stages. Pain is not a reliable indicator of breast cancer, and many cases are painless.

Myth: If you have a lump in your breast, it's definitely cancer.
Fact: Many breast lumps are benign (non-cancerous), such as cysts or fibroadenomas. However, any new lump should be evaluated by a healthcare professional.

Myth: Wearing an underwire bra increases the risk of breast cancer.
Fact: There is no scientific evidence to support the claim that underwire bras cause breast cancer. Wearing any type of bra, including underwire bras, does not increase your risk.

Your step-by-step guide to checking here!

Early detection can save lives, and checking regularly as part of your self-care routine will help you get to know your body and what's normal for you; making any unusual changes easier to spot.

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Unsure how to check?

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience. But our charity partner* has created this simple and step-by-step tool to help you get to know what’s normal for you and learn about checking your chest. All bodies are different, and by checking regularly, you’ll build an understanding of what’s normal for you and you’ll more likely notice any unusual changes.

Visit the CoppaFeel! Self-Check Out Here

*Please consult your countries local medical guidance and professional.

Jo Newark, Avon’s Head of Communications and breast cancer survivor, took part in our Real Talk series to share her experience and why it's so important to educate ourselves on the signs and symptoms of breast cancer. Watch the full Real Talk episode here:

Take action to lower the risk

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Understanding Breast Cancer screening and early detection

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It's good to talk

Advice for friends and family on how to tackle conversations around cancer.
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These educational materials were developed in partnership with Cancer Research UK with funding provided by the Avon Foundation for Women.

The information is intended to help you understand some of the risk factors for breast cancer, as well as actions you can take. It is provided for educational purposes only and should not be interpreted as medical advice. Be sure to consult your doctor or medical provider to develop the best personal care plan for you. Cancer Research UK has provided all statistics.