Discover highlights from our Boob Census research, hear inspiring stories Breast Cancer Survivors and find out how you can build regular checking into your self-care routine so you can feel confident to know the signs, risks and how to take action when it comes to breast health. 

Joanna Newark, Chief Storyteller and Breast Health Advocate, says:

“Looking good on the outside starts with feeling healthy on the inside. Between juggling work, supporting family, being a friend, daughter, sister or mother, our busy lives can make it easy to overlook or deprioritise looking after our health, but it’s crucial that we take the time to check in with ourselves.” 

Jo, who is also a breast cancer survivor, took part in our Real Talk series to share her experience and why it's so important to educate ourselves on the signs and symptoms of breast cancer. Watch the full Real Talk episode below.

Myth: Only older people get breast cancer.
Fact: While the risk of breast cancer increases with age, it can affect people of all ages, including young adults and even teenagers.

Myth: Men can't get breast cancer.
Fact: Men have breast tissue too and can get breast cancer, although it's less common than in women.

Myth: I know it’s cancer because the breast is painful.
Fact: Breast cancer may not cause pain in the early stages. Pain is not a reliable indicator of breast cancer, and many cases are painless.

Myth: If you have a lump in your breast, it's definitely cancer.
Fact: Many breast lumps are benign (non-cancerous), such as cysts or fibroadenomas. However, any new lump should be evaluated by a healthcare professional.

Myth: Wearing an underwire bra increases the risk of breast cancer.
Fact: There is no scientific evidence to support the claim that underwire bras cause breast cancer. Wearing any type of bra, including underwire bras, does not increase your risk.

We’re calling for everyone to build chest checking into your regular self-care routine. 

So next time you take your Everything Shower, don’t forget to add in some Self-Check Power too! 

Get involved by creating your own content and inspire others to add some self-check power into their Everything Shower routine.

Use the hashtags on Social Media #AvonSelfCheckPower #EverythingShower 

Early detection can save lives, and checking regularly as part of your self-care routine will help you get to know your body and what’s normal for you; making any unusual changes  easier to spot. Start feeling the boob love here with self-checking 101.

These educational materials were developed in partnership with Cancer Research UK with funding provided by the Avon Foundation for Women.

The information is intended to help you understand some of the risk factors for breast cancer, as well as actions you can take. It is provided for educational purposes only and should not be interpreted as medical advice. Be sure to consult your doctor or medical provider to develop the best personal care plan for you. Cancer Research UK has provided all statistics.