Trend-led beauty innovation
Inclusive beauty that’s open for all
The lowdown on our latest product innovations currently taking the beauty world by storm.
Far Away Splendoria
Journey to the unforgettable and immerse yourself in the hypnotic decadence of the Middle East with Far Away Splendoria. For the very first time, experience a modern, brighter interpretation of the liquid gold of Middle Eastern perfumery – Oud, which is kilo for kilo more expensive than gold!
Ultra Colour Lip Gloss
Want lips that look and feel lustrous without the hassle of a sticky lip gloss? We've got your sorted - perfect your pout with our NEW Ultra Colour Lip Gloss. With 15 gorgeous shades and 3 luxurious finishes, which one will you try first?
Legendary Lengths Mascara
Whether you’re bossing it at work, getting dressed up for a date night or just want to feel good, we know nothing gives you a boost like lusciously long lashes. Take your lashes to whole new heights with our Legendary Lengths Mascara - because when it comes to lashes #LashSizeMatters
Eve Privé
You may have noticed fragrances smell slightly different on your skin. With Eve Privé, our first ever bespoke fragrance, we're taking the effect of the chemistry of your skin one step further... creating a completely unique scent – just for you. Intrigued? Give it a try.
Attraction Game
Make your move with Attraction Game - the first aphrodisiac pair of perfumes powered by neuroscience to stimulate the mind and trigger pleasure. You won't be able to resist...
Artistique Monet
Looking to bring exquisite beauty into your day? Our new Artistique Monet fragrances are inspired by master artist Claude Monet's gardens in Giverny, capturing the scents of the iconic flowers. Choose between two elegant fragrances that bring Monet’s renowned paintings to life.
Anew Renewal Protinol Power Serum
With award-winning patented Protinol™ technology and Niacinamide, our new ANEW Power Serum will help to amplify your skin’s own power. Even better, our clever scientists have tested it on multiple skin types, tones and ages so you can trust that it'll work for you.
Far Away
Think you know vanilla? Think again! Far Away Beyond – our first ever parfum - reimagines vanilla for today’s modern woman by elevating the traditional floral sweet vanilla scent to a superior, more sophisticated and distinctive vanilla note: more intricate, more mysterious and more glamorous.
Cannabis Sativa collection
Since the Cannabis Sativa wave is still sweeping the beauty industry and customers are more wellness focused than ever right now, excited to expand our collection to include products for lip and face that harness the rejuvenating, calming benefits of Cannabis Sativa Seed Oil.
Ultra Lipstick
Our Ultra Lipstick range has long been a firm beauty favorite, with one sold every second globally. Thought it couldn’t get any better? Hell yeah it can!
We have reinvented our number one lipstick for richer colour and creamier comfort, across the 60 best-selling shades.
Herstory
Herstory is the fragrance brand that celebrates the sharing of women’s stories from around the globe, creating a chain of inspiration.
The newest scent in the range, Herstory Love Inspires, brings the sensuality of jasmine and the strength of the iris flower, warmly wrapped with the reassurance of an indulgent praline base.
ANEW Skin Reset Plumping Shots
Our new skincare discovery, Protinol™, is clinically proven to restore BOTH types of collagen found in healthy skin. Protinol™ is available in ANEW Skin Reset Plumping Shots.
Artistique Fragrances
Escapism when we need it most. Artistique takes the inspiration and memories from the perfumers and transforms them into scents made from the highest-quality ingredients.
Maxima and Maxime Fragrances
Inspired by the signature scents of the ancient past, we introduce Maxima & Maxime, a long-lasting duo of premium fragrances crafted to ignite the inner sparkle and confidence in the wearer.
Distillery Skincare & Make-Up
Introducing Distillery, a range of vegan-friendly and allergy tested skincare and make-up products composed of concentrates crafted through a rich distillery process that delivers nature’s potency at its fullest.
Avon True 5-in-1 Lash Genius
A mascara was developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.
Avon Attraction Sensation
The first-ever pair of fragrances for Her and for Him that awaken the five senses, Avon Attraction Sensation.
ANEW Essential Vitamin C Serum
Introducing our supercharged serum that will wake up your skin’s radiance with the Vitamin C of 30 oranges in just one 30 ml bottle.
Big & Phenomenal
The latest addition to our ‘Big &’ mascara range, Big & Phenomenal. A mascara that provides unstoppable volume with phenomenal impact from root to tip.
Lip Prism
Find out more about our latest make-up innovation, Lip Prism lipstick with exclusive Pearl Elixir technology that captures the light as you move, for lips that shine with a multi-reflective finish.
Eve Truth
The latest fragrance in the Eve Discovery Collection, Eve Truth was created and designed by renowned French perfumer Laurent Le Guernec. Hollywood star Eva Mendes is the face of the fragrance.
mark. Lip Tattoo
Introducing mark. Lip Tattoo, available in eight bold shades for a gorgeous matte look that takes staying power to a new level. It’s time to make your mark with a tattoo you won’t regret.
Avon Life Colour Kenzo Takada
Our exclusive fragrance collaboration with iconic fashion designer Kenzo Takada.
Avon True Luminous Velvet
Our new lipstick that enhances the natural shape of the lips by adding a hint of glow with a creamy, velvety feel.
mark. Big & Extreme Volume Mascara
Introducing our exclusive stretch formula that extends lashes beyond their natural tips.
