Trend-led beauty innovation
Inclusive beauty that’s open for all
The lowdown on our latest product innovations currently taking the beauty world by storm.
Ultra Lipstick
Our Ultra Lipstick range has long been a firm beauty favorite, with one sold every second globally. Thought it couldn’t get any better? Hell yeah it can!
We have reinvented our number one lipstick for richer colour and creamier comfort, across the 60 best-selling shades.
Herstory
Herstory is the fragrance brand that celebrates the sharing of women’s stories from around the globe, creating a chain of inspiration.
The newest scent in the range, Herstory Love Inspires, brings the sensuality of jasmine and the strength of the iris flower, warmly wrapped with the reassurance of an indulgent praline base.
ANEW Skin Reset Plumping Shots
Our new skincare discovery, Protinol™, is clinically proven to restore BOTH types of collagen found in healthy skin. Protinol™ is available in ANEW Skin Reset Plumping Shots.
Artistique Fragrances
Escapism when we need it most. Artistique takes the inspiration and memories from the perfumers and transforms them into scents made from the highest-quality ingredients.
Maxima and Maxime Fragrances
Inspired by the signature scents of the ancient past, we introduce Maxima & Maxime, a long-lasting duo of premium fragrances crafted to ignite the inner sparkle and confidence in the wearer.
Distillery Skincare & Make-Up
Introducing Distillery, a range of vegan-friendly and allergy tested skincare and make-up products composed of concentrates crafted through a rich distillery process that delivers nature’s potency at its fullest.
Avon True 5-in-1 Lash Genius
A mascara was developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black colour.
Avon Attraction Sensation
The first-ever pair of fragrances for Her and for Him that awaken the five senses, Avon Attraction Sensation.
ANEW Essential Vitamin C Serum
Introducing our supercharged serum that will wake up your skin’s radiance with the Vitamin C of 30 oranges in just one 30 ml bottle.
Big & Phenomenal
The latest addition to our ‘Big &’ mascara range, Big & Phenomenal. A mascara that provides unstoppable volume with phenomenal impact from root to tip.
Lip Prism
Find out more about our latest make-up innovation, Lip Prism lipstick with exclusive Pearl Elixir technology that captures the light as you move, for lips that shine with a multi-reflective finish.
Eve Truth
The latest fragrance in the Eve Discovery Collection, Eve Truth was created and designed by renowned French perfumer Laurent Le Guernec. Hollywood star Eva Mendes is the face of the fragrance.
mark. Lip Tattoo
Introducing mark. Lip Tattoo, available in eight bold shades for a gorgeous matte look that takes staying power to a new level. It’s time to make your mark with a tattoo you won’t regret.
Avon Life Colour Kenzo Takada
Our exclusive fragrance collaboration with iconic fashion designer Kenzo Takada.
Avon True Luminous Velvet
Our new lipstick that enhances the natural shape of the lips by adding a hint of glow with a creamy, velvety feel.
mark. Big & Extreme Volume Mascara
Introducing our exclusive stretch formula that extends lashes beyond their natural tips.
