Trend-led beauty innovation

Inclusive beauty that’s open for all

The lowdown on our latest product innovations currently taking the beauty world by storm. 

Avon Anew Renewal Power Eye Cream

Introducing NEW Avon Anew Renewal Power Eye Cream designed to help restore younger looking eyes by instantly blurring and brightening the total eye area, and smoothing and reducing lines and wrinkles over time.

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Hydramatic Matte Lipstick

Bold on the outside and caring to the core... meet the world's 1st matte lipstick with a hydrating, hyaluronic core. Choose from 15 shades that glide of effortlessly for a vibrant look that will hydrate your lips instantly and over time.

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Anew Sensitive+

Have you had to choose between looking after sensitive skin and addressing signs of ageing? For the very first time, our new exclusive skincare technology can deliver age-defying results AND help soothe sensitive skin. Introducing ANEW Sensitive+

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Far Away Splendoria

Journey to the unforgettable and immerse yourself in the hypnotic decadence of the Middle East with Far Away Splendoria. For the very first time, experience a modern, brighter interpretation of the liquid gold of Middle Eastern perfumery – Oud, which is kilo for kilo more expensive than gold!

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Ultra Colour Lip Gloss

Want lips that look and feel lustrous without the hassle of a sticky lip gloss? We've got your sorted - perfect your pout with our NEW Ultra Colour Lip Gloss. With 15 gorgeous shades and 3 luxurious finishes, which one will you try first?

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Legendary Lengths Mascara

Whether you’re bossing it at work, getting dressed up for a date night or just want to feel good, we know nothing gives you a boost like lusciously long lashes. Take your lashes to whole new heights with our Legendary Lengths Mascara - because when it comes to lashes #LashSizeMatters

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Eve Privé

You may have noticed fragrances smell slightly different on your skin. With Eve Privé, our first ever bespoke fragrance, we're taking the effect of the chemistry of your skin one step further... creating a completely unique scent – just for you. Intrigued? Give it a try.

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Attraction Game

Make your move with Attraction Game - the first aphrodisiac pair of perfumes powered by neuroscience to stimulate the mind and trigger pleasure. You won't be able to resist...

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Artistique Monet

Looking to bring exquisite beauty into your day? Our new Artistique Monet fragrances are inspired by master artist Claude Monet's gardens in Giverny, capturing the scents of the iconic flowers. Choose between two elegant fragrances that bring Monet’s renowned paintings to life.

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Anew Renewal Protinol Power Serum

With award-winning patented Protinol™ technology and Niacinamide, our new ANEW Power Serum will help to amplify your skin’s own power. Even better, our clever scientists have tested it on multiple skin types, tones and ages so you can trust that it'll work for you. 

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Get the lowdown on our latest products, tested and trusted by our community.

All our new products are put to the test by our Beauty Insiders Club – the biggest collective of its kind – bringing together beauty experts to help co-create all new Avon products. This team of makeup artists, beauty influencers, R&D experts, trend consultants, Reps and customers helps to develop and test our products to make sure they’re the best they can be. Our motto: if they don’t love it, we don’t launch it!