Trend-led beauty innovation

For every choice of beauty and self expression

The lowdown on our latest product innovations currently taking the beauty world by storm. 

ANEW Essential Vitamin C Serum

Introducing our supercharged serum that will wake up your skin’s radiance with the Vitamin C of 30 oranges in just one 30 ml bottle.

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Big & Phenomenal

The latest addition to ‘Big &’ mascara range, Big & Phenomenal. A mascara that provides unstoppable volume with phenomenal impact from root to tip.

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Lip Prism

Find out more about our latest make-up innovation, Lip Prism lipstick with exclusive Pearl Elixir technology that captures the light as you move, for lips that shine with a multi-reflective finish. 

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Eve Truth

The latest fragrance in the Eve Discovery Collection, Eve Truth was created and designed by renowned French perfumer Laurent Le Guernec. Hollywood star Eva Mendes is the face of the new fragrance.

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mark. Lip Tattoo

Introducing mark. Lip Tattoo, available in eight bold shades for a gorgeous matte look that takes staying power to a new level. It’s time to make your mark with a tattoo you won’t regret.

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Avon Life Colour Kenzo Takada

Our exclusive new fragrance collaboration with iconic fashion designer Kenzo Takada.

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Avon True Luminous Velvet

Our new lipstick that enhances the natural shape of the lips by adding a hint of glow with a creamy, velvety feel.

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mark. Big & Extreme Volume Mascara

Introducing our exclusive stretch formula that extends lashes beyond their natural tips.

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