Trend-led beauty innovation

For every choice of beauty and self expression

The lowdown on our latest product innovations currently taking the beauty world by storm. 

mark. Lip Tattoo

Introducing mark. Lip Tattoo, available in eight bold shades for a gorgeous matte look that takes staying power to a new level. It’s time to make your mark with a tattoo you won’t regret.

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Avon Life Colour Kenzo Takada

Our exclusive new fragrance collaboration with iconic fashion designer Kenzo Takada.

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Avon True Luminous Velvet

Our new lipstick that enhances the natural shape of the lips by adding a hint of glow with a creamy, velvety feel.

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mark. Big & Extreme Volume Mascara

Introducing our exclusive stretch formula that extends lashes beyond their natural tips.

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