Avon Central Europe gets a boost with new Social Prospecting Tool

Avon Sales Leaders and Zone managers across eleven Central Europe markets are reaping the rewards of a new Social Prospecting Tool, launched over the summer. It helps the sales teams recruit new Representatives through their social channels, including Facebook, Twitter and Instagram, with their own professional, personalised web page.

Developed in-house by Avon Central Europe’s digital team and implemented with the help of regional and global IT, the Social Prospecting Tool is unique to Avon, and designed with the Sales Leader in mind at every step. Avon’s IT whizzes have done all the hard work, making it easy for Sales Leaders and Zone Managers to personalise and publish their own professional web page.

The Social Prospecting Tool is the easy way to find new recruits for their business, as there’s no coding required. When their page is published, Sales Leaders and Zone Managers can easily share the link across their social media accounts, and people can instantly apply to become part of her team.

The Social Prospecting Tool looks equally beautiful across desktop, tablet or mobile. The user can easily check analytics and follow up on leads, thanks to the easy-to-use sorting tools, which help her keep track of where her leads are in the recruitment process.

The new tool was trialled in the Slavics, and after generating positive feedback, expanded to additional markets in Central Europe, who are all now benefitting from the easier way to recruit new beauty entrepreneurs.