Responsible business

We’re working to create a better world for women, which is a better world for all and we’re committed to improving our impact on people.

HUMAN-KIND

 

Our sustainability vision is to help create a better world for women and for all. Our strategy and pillars focus on three, inter-connected streams:

You can read more about our pillars below and track our progress in our annual corporate responsibility report below. 

Read Our 2025 Corporate Responsibility Report

Read here

Our Pillars

People and Human Rights

Women's Health Initiatives

  • Continue reaching 1 million people annually with awareness campaigns​

  • Maintain donations to women's causes​

Diversity, Equity and Inclusion

  • Maintain living wage 1 adult (or above) for all associates​

  • Maintain 50% of women at senior leadership positions​

  • Maintain equitable pay, no unexplained gender pay gap ​

  • Drive inclusion and belonging through Inclusive Engagement and Associate Resource Groups​

Human Rights Due Diligence

  • Advance process to identify, prevent and mitigate human rights risks across our supply chain and operations by 2027

Products and Operations 

Operational Waste

  • Maintain zero operational waste to landfill 

Champion cruelty-free products​

  • Maintain Cruelty Free International approval

Inclusion

We believe in beauty democracy. While the majority of our Representatives and customers are women, we’re open to all – regardless of gender, sexuality, race, age, or ability. We welcome and encourage inclusion and diversity. We’re proud to support the UN LGBTI Standards of Conduct for Business, and celebrate and support all of our LGBTIQA+ communities around the world.

Talking positively powerful

Our approach to responsible marketing

We believe in the power of the community. That’s why we ask every one of our teams and ambassadors to join our movement of positive and open communication. It’s important that people can trust us to bring the boom to their blusher. To call it right on causes, from gender equality and women’s health to well-being. And to do what we’ve promised.

That means we say things straight, and we stick by what we say. And we use our platforms and channels to speak up and say what we stand for. That’s why we’ve put together these guidelines, to clearly state our principles and values when it comes to communications and marketing.

Because when the world is fair and respectful, everyone is happier. And together, we rise.

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