Do you dare to feel? Seize the moment with Attraction Instinct

We’ve all felt it: the thrilling excitement of meeting someone and feeling that irresistible, instinctual attraction as your eyes meet. Your hearts race. It takes courage and confidence to act…

Introducting Attraction Instinct, a pair of fragrances for him and for her, created precisely for these powerful, romantic encounters

With their unique stimulating blend of red-hot aphrodisiac ingredients, these intense scents are bound to inspire you to act on your instincts.

Created in collaboration with world-renowned luxury fragrance house Givaudan, Attraction Instinct was the first duo of scents developed using Myrissi: a unique technology backed by a unique algorithm that predicts the colours and emotions a fragrance will evoke. When it comes to Attraction Instinct, both attractiveness and confidence are primarily associated with the colour red, which is why the two scents were expertly crafted around aphrodisiac red orchid and red chilli pepper.

Attraction Instinct for her features aphrodisiac red orchid, deliciously sweet strawberry and delectable salty vanilla. Meanwhile, Attraction Instinct for him turns up the heat with red chilli peppers, intense woody patchouli, and addictively comforting vanilla wood.

As the world’s number one fragrance brand^[3], you can count on great quality scents at an affordable price. Both Attraction Instinct for him and for her have the power to inspire people to act on their instincts and, what’s more, they last up to eight hours. It’s no wonder 73% of consumers described the quality as excellent^[4]!

Victor Costa, Avon’s Head of Fragrance, said: “Fragrance plays a powerful role in the way that we feel about ourselves, and in our attraction to others. At Avon, we strive to create premium quality fragrances that inspire people and elicit those magical feelings. That’s why our collaboration with prestigious fragrance house Givaudan was so exciting. Attraction Instinct became the first fragrance duo to be developed using their Myrissi technology, which helped us perfectly capture the emotions we wanted to evoke with our bold, aphrodisiac ingredients. The result speaks for itself: 7 out of 10 people said they’d be just as likely to recommend Attraction Instinct as they would a luxury fragrance^[5].”

Both fragrances are approved under Cruelty Free International’s Leaping Bunny Programme. 

• Attraction Instinct for Her: strawberry, aphrodisiac red orchid, salty vanilla
• Attraction Instinct for Him: aphrodisiac red chili pepper, patchouli, vanilla wood

[1]Avon sells the most fragrances in the world as measured by volume or units sold in 2023. Source: GlobalData. 

[2]Attraction Instinct for him and for her are the first pair of fragrances globally to be developed in partnership with Givaudan leveraging its innovative Myrissi Artificial Intelligence technology.

[3] Based on units sold in 2023 (source: GlobalData).

[4] Based on a blind test study in Romania with 120 female and male respondents each.

[5] Based on a blind test versus Boss The Scent Elixirs.