Global News | Apr 10, 2020

Avon Partners with Three of The World’s Most Renowned French Perfumers to Unveil the Craftsmanship of Perfumery for all women

Artistique Collection Launch

The new brand Artistique Parfumiers provides a little escapism when we need it most. It takes the inspiration and memories from each perfumer and transforms them into scents made from the highest-quality ingredients, such as iris concrete and magnolia essence.

Avon, one of the oldest fragrance houses in the world, beginning as the California Perfume Company in 1886, is ready to inaugurate an exciting chapter in the perfume category. The launch of Artistique Parfumiers is a journey into the craftsmanship of perfumery that began in Paris, where the company partnered with multiple-awarded perfumers to create the brand and its three inaugural perfumes.

Perfumers Emilie Coppermann, Maurice Roucel and Alexandra Carlin were inspired by personal memories to conceive Iris Fétiche, Magnolia en Fleurs and Patchouli Indulgence, bringing together fresh notes of flowers, greens, leaves, woods and spices that embodies over a thousand years of handmade French perfumery traditions.

Leveraging the potency of the ingredients, they created Artistique Parfumiers fragrances using some of the finest materials in perfumery, like iris concrete, prepared with the roots of the orris flower in a process that requires three years of maturation to develop its uniquely luxurious, powdery facets. Magnolia essence, a very noble ingredient from China, is another highlight of the line, as well a sustainably-sourced Vanilla from Madagascar, Timut pepper – a zesty, grapefruit-like spice from Nepal and premium Patchouli oil.

The Artistique Parfumiers fragrances

Iris Fétiche: This is a masterpiece of beguiling iris, one of the most precious ingredients in perfumery, and delicate leafy notes with a soft murmur of vanilla. A cocooning, dreamy scent that illuminates memories of summers past creating a sense of tranquil nostalgia.

Magnolia en Fleurs: Magnolia en Fleurs is a symphony of Chinese magnolias and vibrant dewy notes that sing from the soul of this joyful scent. Marking the arrival of spring, this creation captures the splendour of blossoming magnolias at sunrise.

Patchouli Indulgence: An hypnotic creation of patchouli, a multifaceted floral usually perceived as cold, warmed and intensified by exotic spices and delicate florals. This mesmerising elixir creates a rush of excitement and exhilaration, conjuring up the magic of whirlwind adventures.

With these inaugural perfumes, Avon is putting the perfumer’s heart, philosophy, creativity and passions back in the bottles, allowing people to get in touch with the exclusive world of French perfumery with three smart choices for all women. Artistique Parfumiers arrives in the market, reconnecting fragrance artists to the consumers through passion, emotions and creativity.

Tatiana Piccolo, Vice President Global Fragrance said: “During this uncertain and worrying time it’s essential to recognise the impact it’s having on people. Fragrance has a transformative quality that awakens something in all of us when we need it most, from a few moments of indulgence to an energizing escape. A beautiful scent can transport us to a time or place, a memory, that can brighten our day.”

For more information or to buy the Artistique Parfumiers perfumes, please visit Avon in your country here.