Feel the Boob Love this Breast Cancer Awareness Month and Beyond

Breast cancer is the most common cancer among women worldwide, with 2.3 million cases diagnosed globally in 2022. We know that regular breast examinations play a crucial role in the early detection of breast cancer and can increase the chances of successful treatment and survival. That’s why we’re continuing to call for everyone to know the signs, the risks and how to take action when it comes to their breast health – not out of fear, but out of love for ourselves.

This October, we’ve launched the latest annual Boob Census Report – a global survey of more than 7,000 women across the world.

This year’s report identified a drop in confidence among women when it comes to their breast health, with less than half (45%) saying they feel confident spotting the signs of breast cancer, a drop from 47% in the 2023 research.

Additionally, the report uncovers that only 28% of women have their breasts checked by a medical professional once a year, compared to 33% reported in last year’s report.

To encourage women to become more boob-conscious and make sure they are consistently checking on their boob health, we’re encouraging our Rep community and all women to build in Self-Check Power into their ‘Everything Shower’ to get to know our bodies better and make any unusual changes easier to spot.

Joanna Newark, Chief Storyteller and Breast Health Advocate, says: “Looking good on the outside starts with feeling healthy on the inside. Between juggling work, supporting family, being a friend, daughter, sister or mother, our busy lives can make it easy to overlook or deprioritise looking after our health, but it’s crucial that we take the time to check in with ourselves.

"I am so proud to be part of Avon, a company that supports women everyday, including raising awareness and funds to fight breast cancer. Our latest, global Boob Census shows we need to continue to feel the boob love and encourage women of all ages, to take charge of their health.”

For over 30 years we’ve worked to support breast cancer awareness, and continue with determination to improve women’s confidence about breast health so that they know what their normal is and how to spot the signs of breast cancer.

Step into our Boob Portal to discover the Avon Boob Census and more!