Global News | Oct 31, 2018

Avon appoints new Chief Beauty & Brand Officer to drive brand transformation

New Chief Beauty & Brand Officer to drive brand transformation

Avon has appointed James Thompson as Chief Beauty & Brand Officer. James brings over 30 years’ experience with Diageo and Unilever and will play a pivotal role in Avon’s return to growth. His immediate focus will be to lead Avon’s brand rejuvenation, restore competitiveness and grow share through compelling consumer propositions.

James will report to Chief Operating Officer, Jonathan Myers. Jonathan says: “James has a track record of turning around large and small brands throughout the world and brings in-depth digital capabilities as well as new product marketing and innovation expertise. His breadth of experience will be invaluable as we modernise and digitise Avon and build on our existing strong brand recognition and R&D capability with a brand refresh and more relevant, on-trend innovative products.

“Avon is an iconic beauty brand and I’m eager to be part of its makeover.” said James. “Avon been a hallmark of women’s beauty and empowerment for over a century and I’m looking forward to creating an Avon that supports women and their beauty needs into the future.”

During his tenure with Diageo, James worked on three different continents, including leading a fundamental strategic overhaul and restructuring. As Global Managing Director of Diageo’s Luxury Portfolio, he led a total review of the business, resulting in growth despite a slowdown in the market. Before Diageo James spent 10 years at Unilever PLC in various marketing positions.