In conjunction with South Africa’s Sunday Times Next generation Awards, Avon South Africa has been voted the “coolest make-up brand” for the seventh consecutive year.
The study polled over 5,500 young people aged 8 to 23, who were encouraged to share their views and cast votes on the coolest brands in each category, ranging from banking to clothing and TV channels.
The Next Generation Awards, now in its 14th year, is the leading South African annual youth brand preference and consumer behaviour survey, with the results reflecting aspiration and future purchase preferences.