ANEW Infinite Effects is a 2018 Edison Award Nominee

ANEW Reversalist Infinite Effects, Avon’s ground-breaking rotational anti-ageing night cream, is a 2018 Edison Award Nominee.  

The annual Edison Awards™ recognize and honour some of the most innovative new products, services and business leaders across the globe.  The Edison Awards symbolize the persistence and excellence personified by prolific innovator, Thomas Edison, while strengthening the human drive for innovation, creativity and ingenuity.  Award winners represent game changing products and services, as well as excellence and leadership in innovation.

Born from consumer insights revealing customers believed their skincare stops working over time, the award nominee, ANEW Reversalist Infinite Effects, harnesses the power of rotation with Phyto+ Complex and SuperRetinol Complex being switched every seven days.

“We are incredibly proud of ANEW Reversalist Infinite Effects – the world’s first rotational anti-ageing night cream,” said Paul Davies, Executive Director Global Skincare R&D. “A year-long clinical study showed results improving month after month up to a full year – and key to achieving those results is rotating the two formulae.”

Lisa Gallo, Vice President Product Development R&D adds, "Through the Infinite Effects journey, we have learned that you don’t always need a new molecule or ingredient. Sometimes what it takes to create the next industry-changing innovation is looking at existing technologies in a brand new way."