Global News | Dec 26, 2019

The hottest products of 2019

2019 Hottest Products

To celebrate the impending new year, we’ve rounded up the top products from 2019 that have taken the beauty world by storm. 

True Lash Genius 5 in 1 mascara

The mascara that answers social media’s most-shared lash wishes: volume, length, lift, definition and dramatic black colour. Avon used cutting edge machine learning and artificial intelligence to read, filter, process and rank thousands of online consumer comments to determine the top features they crave in a mascara. By leveraging its renowned R&D capabilities to harness this unprecedented level of consumer insight, Avon is delivering exactly what the customer is asking for right now.


Avon’s game-changing new brand celebrating clean beauty without compromise was welcomed in 2019. Distillery was created in response to the growing number of well informed, eco-chic consumers and it’s formulated using only the ingredients that you really need. Seven products in the nine-strong collection are 100% waterless. It’s beauty without compromise – every single detail is carefully considered to create the potent skincare and make up formulas that offer premium performance but are also vegan, eco-conscious and beautiful to use.

ANEW Essentials Vitamin C Radiance Maximising Serum

This supercharged serum contains the vitamin C of 30 oranges in every bottle. Delivering this essential nutrient for radiant skin in a pure, stable and potent dose, this serum achieved one of the highest approval rates in the history of ANEW: 99% of women agreed that the serum boosted the radiance of their skincare regimen while 92% agreed that it left their skin looking and feeling fresh. 91% agreed that ANEW Essential Vitamin C Radiance Maximising Serum made their skin look brighter, more luminous and revitalized immediately after the first use*.

*Based on consumer perception study

Eve Truth

Selling seven fragrances every second, Avon is a perfume powerhouse.  The latest premium, long-lasting fragrance from the bestselling Eve brand, Eve Truth, builds on the success of one of the top brands in the Avon portfolio and is fronted by Hollywood star Eva Mendes. Created by world-renowned French perfumer Laurent Le Guernec, who has over 10 Fragrance Foundation Awards to his name, Eve Truth was created to give women the freedom to be their ‘true self.’   

mark. Lip Tattoo

Brought to market in record time, mark. Lip Tattoo offers a pro-quality super hydrating formula in beautiful bold shades that glides on smoothly and feels weightless. One of the first to try out this latest innovation was UK-based make-up artist to the stars, Aimee Adams. “As a make-up artist I know that strong colours are very high maintenance,” Aimee explains. “You have to re-touch your lips to keep that colour looking as good as it did when you first applied it. I’m always on the look-out for a lip stain that truly doesn’t budge – I’ve tried everything from high street to high end and now I can finally say I’ve found something that beats them all hands down for me!”