Global News| Feb 22, 2018

Meet Epic Lip, Avon’s First-Ever Lipstick with Built-In Primer

Avon’s First-Ever Lipstick with Built-In Primer

New mark. collection includes 31 must-have shades, the company’s most saturated lipstick ever

Why have ordinary color when you can have Epic color? Avon, known for selling four lipsticks every second, introduces Epic Lip, the company’s first-ever lipstick with exclusive Built-in Primer Complex. It’s Avon’s most saturated lipstick ever, a go-to for beauty junkies who seek ultimate lip perfection with unlimited possibilities.

Rock any look with 31 addictive shades that glide on smoothly in one swipe, which gives you the power to create flawless lips that stand out and leave an impact all day, every day.

Developed by Avon’s award-winning Research and Development team, the Built-in Primer Complex takes color from ordinary to extraordinary by locking in pigments, guaranteeing solid, smooth layers of pigment. In other words, even coverage, smooth feel and full color that lasts for hours. No gritty feel, even after the party is over!

“We are very excited about the launch of such a groundbreaking, high-quality lipstick,” says Glen Anderson, Executive Director and Global Color Category Product Development Lead. “Lipstick lovers demand the ultimate in performance, easy application, and incredible lasting shades. We are very happy to deliver them just that. Epic lipstick gives consumers the power to create the perfect lip in one smooth swipe due to the Built-in Primer Complex, which guarantees even coverage and smooth feel even after hours,”  Glen adds.

Are you ready to dare? Which shade will you choose to make it Epic?


About mark.

mark. is the ultimate brand for the beauty junkie. Launched in 2017, it was designed for consumers who believe in self-expression through makeup. For them, every day is an opportunity to create a masterpiece, using their faces as a canvas. mark.’s portfolio is designed to inspire and give consumers the power to create and to celebrate their own individuality through makeup.

About Avon

Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Product line includes color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at

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