Turkey News | Dec 18, 2017
Avon Turkey sponsors Beşiktaş Women’s Football Team
AVON Turkey joined forces in Women’s Football with one of Turkey’s longest-established and biggest sport brands, Beşiktaş JK. The sponsorship is launched with the belief that women could achieve great success in football as well as in all other walks of life. Aiming to raise awareness of women’s football and introduce more women into football as spectators and players, this sponsorship is the first at club-level women’s football in Turkey.
Speaking at the signing ceremony, BJK President Fikret Orman said: “That the AVON brand, which enjoys a considerable place in women’s daily lives, has become the main sponsor for the Beşiktaş Women’s Football Team is important in that it will raise awareness of football as a sports discipline that is no longer exclusive to men but one that appeals to a greater audience. I would like to extend my most sincere thanks to everyone who has contributed in this agreement, which will serve as a model to the football industry.”
AVON General Manager Orkun Gül said: “We are thrilled to become sponsors of Beşiktaş JK Women’s Football Team and to be able to stand side by side with them in their future achievements.”
At the ceremony, players and technical staff shared autographed jerseys with Avon and promised to become champions this season. The signing ceremony was broadcasted live on national TV.