Global News | Apr 4, 2020

Avon’s latest make up hack gives you a perfect professional lip look with no fuss

New innovative Matte Legend Lipstick

Putting a professional make up artist’s skill in your hands, new innovative Matte Legend Lipstick makes a flawless lip finish fuss-free.

Avon sells three lipsticks every second and its latest premium collection of 11 high-intensity lip shades packs three make-up artist tricks into a single lipstick: perfectly intense colour, primer and mega precision, thanks to an exclusive, diamond-cut bullet. This triple benefit formula gives everyone the ability to achieve a legendary matte lip look easily by themselves.

The launch addresses a lack of confidence among women who feel self-conscious about wearing an intense lip look because they don’t know how to apply it well. Matte Legend makes lipstick application simple with one-step on-the-go application, multiple benefits and a flawless finish.

Anna Chokina, Vice President Global Colour explains how with insta-glam results, and sleek silver packaging, this is a lipstick for today’s Wonder Woman who is striving to be the best version of herself. “The range has been introduced to help build on Avon’s credentials as a high-quality brand that customers are proud to wear,” she explains.  “It will help open up Avon to new customers who are wowed by the experience of using Matte Legend Lipstick, and cement Avon’s place as a go-to beauty brand.”

Glen Anderson, Executive Director Colour Product Development, R&D said: “The faceted bullet shape allows for more precision in application. This precision is very important because the lipstick has a very high level of pigment concentration to provide a more intense colour payoff. At such a high pigment level, precision is critical for the desired bold, sculpted look of a professional make up artist finish.”