Why Protinol is the most exciting discovery of my career

By Anthony Gonzalez, Head of Care at the Avon Innovation Centre

I’ll start by saying that I’ve worked in skincare for over 20 years and Avon’s been leading the way in innovation for decades so I’ve seen a lot of firsts and new wonder ingredients along the way.

For a long time, we thought retinol was the gold standard in skincare – it’s proven itself to be one of the most powerful skin treatments out there. But now, we’ve developed something even better, something that’s taking our skincare to the next level.

Meet Protinol™. Patented Protinol™ is so powerful it has the potential to revolutionise the whole industry. I can truly say it’s the most exciting discovery of my career, and scientists don’t say things like that lightly!

But why is it so thrilling? No other topical ingredient boosts the two main types of collagen that are critical to the look and feel of healthy, strong skin. Protinol™ stimulates an increase in both Collagen I, the most common collagen in skin and collagen III, or ‘baby’ collagen as it’s affectionately termed. Collagen III is like the matrix that Collagen I binds to and the ratio of Collagen III to I decreases as we mature. This changing ratio is thought to contribute to the changing look and feel of skin over time. Being able to stimulate the production of Collagen III as well as I is what makes Protinol™ so special.

This game-changing exclusive skincare ingredient stimulates the production of better quality collagen, for benefits at a magnitude and speed we’ve never seen before, while also being kind to your skin.

Two things really surprised us when we started testing Protinol™: the results on sagging, firming and wrinkles were like nothing we’d ever seen before – so good in fact we had to get them independently verified to make sure we could believe what we were seeing. Secondly, it seemed to counteract inflammatory responses in skin, which means that it isn’t only gentle on skin but can help balance out the things that may aggravate skin. Previously, to get amazing results, many people found they experienced some skin irritation but now they can get incredible results from a topical treatment without the side effects.

Protinol™’s power is the hero ingredient in our best-selling ANEW skincare collection. Our top-rated ANEW Power Serum uses Protinol™, alongside Niacinamide, to deliver dramatically healthier, more beautiful looking skin for everyone. Protinol™ strengthens skin’s foundation by restoring collagen I and collagen III and Niacinamide which helps renew skin at the surface, promoting even skin tone, combating blemishes and reducing the appearance of large pores.

In our testing of ANEW Power Serum, on all types, tones and ages of skin, 100% of women showed results on multiple signs of ageing, proving the power of the breakthrough ingredient. There’s nothing more exciting than seeing something you’ve developed in the lab, be made accessible to everyone and knowing it’ll work for all.

Give it a try for your best skin in years.