Global News | Oct 16, 2019
Russia’s ‘next top designer’ announced in Disney and Avon Fashion Academy competition
Bloggers, celebrities and fashion designers came together to crown Russia’s ‘next top designer’ in a large-scale, collaborative Avon and Disney fashion project as a part of The Walt Disney Company CIS and Avon long-term alliance.
The once-in-a-lifetime competition winner was announced on 30 September as Maria Isaeva. She has created a collection featuring Mickey Mouse which will be selling in Avon brochures across Russia from November.
Participants in the exciting Disney and Avon Fashion Academy project were budding young designers, invited to create a collection inspired by Disney heroes. The competition has featured in TV programme Rules of Style on the Disney Channel in Russia. The contestants worked with the country’s well-known designers, celebrities and bloggers, and took the Fashion Start-Up course at RANEPA School of Design. They were competing to have their collection sold in Avon brochures.
Olga Zonova, Vice President of Sales of AVON Russia said: “Avon has a long-standing and successful history of creating popular clothing, nightwear and accessories. The Fashion Academy project is a great example of Avon opening itself up to new approaches and partnerships while leveraging its expertise in product innovation. We’re really proud that Avon was able to champion the next generation of designers and offer an exciting product collection to our network of Representatives and customers all over the country.”
The collections were displayed during the amazing fashion show, arranged specially to celebrate the participants’ work, at the DI Telegraph in Moscow. At the end of the show, an expert panel made up of Olga Zonova; Sofya Trotsenko, Director of the RANEPA School of Design; Ilyana Erdneeva, the Editor-in-Chief of Russian Glamour; Marina Jigalova-Ozkan; and Nadezhda Mikhalkova an actress and anchor-Woman of the Disney Channel, who also announced the winner.