Today Avon has announced key milestones in the transformation of its supply chain, fuelling greater flexibility and connectivity throughout its supply chain and delivering marked improvement in service quality as well as satisfaction and retention levels for Avon Representatives. Transformation efforts thus far have included digital applications, leadership appointments and operational changes, such as:
Appointment of fresh leadership to newly created Sales and Operations Planning role:
- Rob Lowndes, currently Vice President, Global Fashion and Home, will assume the role of Vice President, Sales and Operations Planning (S&OP).
- The role will leverage Rob’s deep expertise in commercial operations to drive critical improvements. Rob will also be responsible for matching objectives to new technologies, adopting an integrated value chain perspective in order to manage sales and more effectively order planning to improve product availability and service levels across Avon’s global markets. He will report to Avon’s Global President, Miguel Fernandez.
Utilisation of exclusive software to provide real-time sales planning visibility for Representatives, enhancing their execution and delivery abilities:
- Avon’s next generation technologies allow for increased adaptability to demand volatility, a dramatic reduction in delays to service delivery, greater inventory and process efficiency, strategic resource allocation and end-to-end Representative engagement.
- Avon’s exclusive demand planning software accurately forecasts Representative and customer demand and synchronises Avon’s ability to meet these demands by right-sizing inventory requirements across its supply chain.
- This unique new Machine Learning Model has gone live in all three of Avon’s top 10 markets, after successful pilots in the UK, Russia and Mexico.
- Plans are in place for further roll-out to Avon’s top 15 markets by early 2019, beginning with Brazil in November, with a longer term goal of using this advanced technology to achieve a fully automated campaign planning process.
More consistent and in-depth tracking of growing Representative satisfaction through regular pulse surveys:
- In early April, Avon committed to speaking to up to 100 Representatives in each of its top 14 markets each day, measuring satisfaction scores across 10 fundamental service KPIs and applying the data to immediate preventative and corrective actions.
- In just 11 weeks, Avon made 25,000 calls to its Representatives and achieved:
- 30% reduction in damaged boxes
- Successful launch of reinforced and compartmentalised boxes in five countries
- Average representative satisfaction scores up by as much as 30% in some markets.
Jan Zijderveld, Chief Executive Officer, said: “We are making significant progress to our service supply chain, and these efforts are beginning to show results across the organization, particularly with regard to Representative satisfaction and overall operational improvements. Through the application of targeted demand planning software, we are building a smarter supply chain that better understands the immediate needs of our Representatives, and responds and reacts to them with greater efficiency and effectiveness. We look forward to benefitting from Rob’s leadership as he advances our positive momentum in this crucial area. We are extremely focused on finding new and better ways for Avon to deliver the level of quality and service our Representatives deserve.”
Jonathan Myers, Chief Operating Officer, said: “Building our digital capability to strengthen our commercial operations and our execution will ensure that we exceed our Representatives and customers’ expectations every time. Rob’s operating expertise and excellent track record of solving problems at scale will enable Avon to increase its impact through a more demand driven model”.