UK News | Nov 20, 2018
Legendary London fashion photographer Rankin shoots for Avon
Avon has joined forces with iconic London-based fashion photographer Rankin to capture four stunning winter beauty looks, bringing together high-end style with the accessible and on-trend beauty Avon is renowned for.
Showcasing Avon’s Winter Trend Edit, the photo series is made up of four high fashion looks, shot as unique portraits, which Avon customers can recreate at home. The looks, named Molten Metals, Fired Up, Go Galactic and Divine Dream, are inspired by the trends that dominated the AW18 catwalks.
Rankin says, “I love that Avon has such a massive reach and they’ve been empowering women as ambassadors from the start and making people feel confident, so this just feels like a really great extension of what I do normally.”
Stephen Rendu, Director of Beauty at Avon UK says, “We wanted to create an on-trend beauty campaign that would combine aspirational style with attainable looks and knew Rankin and his team would work their magic.” This highly collaborative process showcases Avon’s place a leader in trends and make-up, cementing the brand’s position in the beauty industry.
Stephen explains that this collaboration is a way to make beauty and style available to everyone, without a high price tag, “Every day through social media consumers are bombarded with beauty looks, new products and trends to keep up with, it can feel full on and confusing. At Avon, we pride ourselves in delivering the trends and products but making them accessible and fun. The Winter Edit is a beautifully shot campaign which is aspirational but with Avon’s help you can achieve easily and at a smart price.”
The legendary photographer adds, “Even before social media came along, Avon had their women talking to their friends. I was really inspired by Avon’s mission to democratise beauty, because I really believe in beauty and fashion for all.”