Global News | Apr 18, 2020

Avon expands successful K-beauty collection

Avon has launched a second wave of K-beauty products

Avon launched the second wave of K-beauty products thanks to the success of the trend collection which launched last year.

Incremental sales have prompted Avon to expand the popular collection with new, trend-focused products including a Trio of Pocket Masks, Botanical Green Tea Under-Eye Patches, a 3-Step Smoothing Facial and a Thermal Hand and Foot Mask.

The K-beauty range has been made possible thanks to Avon’s partnership with a respected Korean manufacturer, enabling the brand to bring innovative formulas and authentic ingredients to its customers.

Ann Berry, Director Innovation & Portfolio said: “Avon will not underestimate the strategic importance of innovative trend collections like these. The performance of the first wave of products in our K-beauty range demonstrates that today’s customer is seeking the latest, must-have products from around the world.

“We’re offering fun but serious skincare by leveraging the key emerging trends in global beauty to open Avon up to new customers. These are fun, skin-enhancing products that give customers the chance to experiment and enjoy the beauty ritual as well as enjoy great-looking skin.”

The K-beauty collection uses top-quality, cutting-edge ingredients – including pearl extract, rice water, green tea, tea tree oil, citrus essential oils, portulaca extract, peony and pomegranate. 

True to Avon’s model, this range is the epitome of bringing cutting edge innovation and top-quality ingredients to customers all over the world.

Trio of pocket masks:

  • Purify: in just 10 minutes, pomegranate extract refines your skin
  • Smooth: peel-off gommage mask with rice water gently exfoliates for a naturally brightening effect
  • Glow: an overnight mask using pearl extract: the Korean secret for soft, luminous skin

Botanical Green Tea Under Eye Patches:

The revitalising properties of green tea and peony work wonders to reduce undereye puffiness and relieve and soothe dry skin

3 Step Smoothing Facial

Formulated to naturally cleanse, gently exfoliate and refresh skin for a healthy natural glow, the 3 Step Smoothing Facial uses K-beauty staples, citrus essential oils combined with tea free oil.

Thermal Hand & Foot Mask

A reviving and softening formula infused with portulaca extract is boosted by the gentle heat from the thermal socks and gloves to help increase circulation, and lock in moisture.

For more information or to buy a product in K-beauty collection, please find your local Avon website here.