Product News | Feb 13, 2019
Avon steps up the shine with new mark. Prism Lipstick
Avon introduces new mark. Prism Lipstick with exclusive Pearl Elixir - a unique formula that delivers a multi-reflective finish. Each of the collection’s 20 on-trend shades boasts 4,000 prismatic pearls in every swipe that capture the light as you move for dazzling shine and impactful colour that lasts for hours.
The colour category is a critical driver of the strategy to open up Avon to new consumers and this innovative lipstick collection presents a great opportunity to excite its global network of Representatives and help them reach new customers looking for a bold and unique make-up look.
Launching globally in early 2019, this is the latest launch from Avon’s global make-up brand, mark. Inspired by artistry and an appreciation for self-expression and individuality, mark. offers high quality, innovative products that give consumers the freedom to express who she is every day.
mark. Prism Lipstick was developed by Avon’s team of world-class scientists at the Avon Innovation Centre in Suffern, New York. Glen Anderson, Head of Global Colour Product Development, said: “Prismatic shine is an exciting innovation because as your lips catch the light in different angles, Avon’s proprietary blend of pearls allows your lips to reflect numerous colours. The consumer is asking for this – bold and bright looks are massive trend right now. She wants to stand out and make her mark and we’re proud of how we’ve managed to blend colour, texture and technology to allow her to do just that.”