Kristof  Neirynck

“We have an iconic brand: innovative, and affordable products, and a business model that creates opportunities for women to embrace their power, on their own terms.”

Kristof Neirynck

CEO Avon

Kristof, a visionary leader, excels in business turnarounds and driving step-change growth. As Global Chief Marketing Officer for Avon from 2021 - 2023, he drove a complete brand relaunch and achieved significant gross margin improvement. In early 2023, Kristof assumed the role of Managing Director for Western Europe. Under his leadership, the region’s profitability improved, the core direct selling channel stabilised, and significant omnichannel access to the brand was established. 

Before joining Avon, Kristof served as the Chief Marketing Officer for Global Brands at Walgreens Boots Alliance (WBA). In this role, he oversaw a portfolio of 20+ owned brands across Beauty and Consumer Healthcare, representing over $4 billion in sales globally. Prior to WBA, he spent 13 years at P&G, where he held leadership positions in key divisions.