Avon True

We believe that there is nothing more beautiful than being yourself and that everyone should feel free from the standards of others.

So, we’ve developed Avon True: high quality, intelligent products that do all the work and make it easier to get the look you want.

With the True make-up range, we've turned make-up artist ‘know how’ into bite-size tips and tricks so that you can be your best you, effortlessly.


mark. encapsulates the power of a lasting impression, but we want to give you the freedom to do it entirely on your own terms.

So, we won’t tell you how to make your mark, but we will give you the tools and inspiration to do it.

With our ever-evolving range of high-performance make-up, you are always on trend, always different, always you.

Get the lowdown on our latest product innovations

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