Our Innovation Centre is home to a network of laboratories that formulate and test our award-winning beauty products.

The biggest of these labs masterminds our make-up, skincare and fragrance collections, where we ensure that all products are at the forefront of the latest trends and customer insight, gathered in our very own Insights Lab.

The Colour Lab

The largest of our labs working to develop around 250 new make-up products every year.


Colour Lab facts: did you know?
It can take between six months and six years to bring a new product to market, from conception to creation.

Our lab team test every product personally so that they can put themselves in our customers' shoes.

Before working in the colour lab associates take a colour test; matching shades is crucial to developing make-up.

The Face and Body Lab

It's smaller than the Colour Lab, but they produce equally outstanding results. This team invent more than sixty new products every year.

Caring for customers’ skin from head to toe is their priority. From award-winning products in our ANEW range, to superior facial skincare from Avon True, through to Avon Care and Senses bath and body products, and right down to the toes with Footworks - this team develop them all. 

Face and Body Lab facts: did you know?

This well-equipped lab has a mini version of the mixing equipment used to make the final product.

They evaluate thousands of ingredients and see how creams behave when mixed - vital to producing our pioneering skincare products.

They also ensure our sun care products live up to exacting standards to keep your skin safe in the sun.

The Fragrance Lab

The best smelling room in the building! This team design, perfect and produce an average of 250 fine fragrance products, fifty home fragrance products, and 300 fragrance sampling tools a year.

Fragrance Lab facts: did you know?

They use state-of-the-art equipment to test product performance under a range of extreme conditions, to ensure our fragrances retain their exceptional performance during use.

Fragrance is used in shower gels and bubble baths, so the team assess how fragrances smell when they foam using ‘the tub room’ – two baths located in the lab.

The trained ‘noses’ in the team can easily perceive small differences in scent and correctly pin them to specific ingredients.

For the latest trends and beauty insights from the lab, check-out our innovation blog.

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