Scents that make no sense, yet arouse every sense

Two unexpected ingredients meet. Cue scent collisions that defy all fragrance norms. Bold yet subtle. Fresh yet deep. They shouldn’t work, but they do.

Think you need to spend a small fortune for a fragrance that captures your uniqueness? Not anymore. If you’ve entered 2025 looking to spice up your scent, look no further than our new Perfect Nonsense range: three unexpected fragrance combinations from the world’s leading fragrance brand^[1], includes Peppery Peaches, Choco Tuberose and Bamboozie Cocktail.

With Gen Z increasingly turning to fragrance to help express their personal identity and craving for ‘niche’ scents^[2], a launch like Perfect Nonsense is likely to capture their attention. Our 2024 Future of Beauty report found that over half (54%) of 18-24-year-olds globally said they like to create their individual scents through layering different fragrances, and 55% said they like to keep their fragrance choices a secret, so they’re unique to them^[3]. The world-class perfumers behind Perfect Nonsense created each scent specifically with this influential demographic in mind, bringing together unconventional scent pairings to mirror the wearer’s individuality.

The contrasting fragrance pairings also answer Gen Z’s growing desire to reject gendered fragrances in favour of unisex scents^[4]. For decades, the fragrance industry has been split into masculine and feminine categories, but with our Perfect Nonsense range, the likes of traditionally ‘masculine’ scents like sharp peppercorn and earthy bamboo are juxtaposed with ‘feminine’ fruity peaches and zesty juniper. It’s a deliciously surprising, inclusive and affordable perfume collection, catering to the cravings of the younger demographic.

Peppery Peaches is the ultimate sensory plot twist. The hot and fiery pink peppercorn scent offers a spicy buzz paired with notes of juicy, fresh peaches. It’s a delicious essence that will leave you longing for more.

Choco Tuberose brings together a scent collision that sounds out of this world but works like a dream. The deep, velvety chocolate notes marry deliciously with the airy, opulent aromas of fresh Tuberose flowers and creates a scent you never knew you needed.

Bamboozie Cocktail ignites a fire in the senses, with the zesty juniper and citrus energy of gin5 complimenting the calm and earthy notes of bamboo effortlessly. A duo built on tagines and tranquility. Prepare to bamboozle your senses with this fragrance cocktail.

Victor Costa, Head of Fragrance Brands at Avon, said: “Two years in the making, Perfect Nonsense is our most exciting range of scents to date and is set to disrupt the mass fragrance market! No matter your gender, there’s a scent for every fragrance lover – but the collection is especially for those looking for something distinctive. As always, we partnered with world-leading fragrance houses and together we had a very clear intention to be bound by no rules, be imaginative and craft something original and I’m proud to say we’ve achieved just that!”

Nisrine Bouazzaoui Grillié, Perfumer at Givaudan who created the Peppery Peaches fragrance, said: “It’s been a pleasure collaborating with Avon on this playful, sensorial journey. Unleashing my full creativity and experimenting with unexpected pairings was such a delight! Floral and fruity notes and woody and natural aromas have been staple ingredients in the fragrances I have created throughout my career, but while developing Peppery Peaches I truly appreciated how these contrasting notes so effortlessly complement each other. Together we have created something truly unique, which I’m sure will be appreciated especially by younger audiences.”

[1] Avon sells the most fragrances in the world as measured by volume or units sold in 2023. Source: GlobalData

[2] The Fragrance Shop x CPL Aromas | Trend Report 2025

[3] Avon Future of Beauty: Fragrance Edition, 2024. Available here.

[4] Unisex Perfumes: The Rise of Gender-Neutral Fragrances | Beautinow