Know the Signs. Get Lovestrong.

To be Lovestrong is to know what is and isn’t love. To feel confident in our ability to spot the signs of abuse and empowered to access resources and support.  

Visit the platform to learn more and get Lovestrong.

Today, on the International Day for the Elimination of Violence against Women, we’re proud to launching our latest campaign, Lovestrong, to raise awareness of the signs of abuse and coercive control.  

Kristof Neirynck, Avon CEO comments: “Over the last 20 years we have made it our mission to help end gender-based abuse, donating more than $91 million and supporting over 15 million women and girls through our global programmes and partnerships. The Lovestrong campaign builds on this legacy, focusing on the critical need for education and awareness around intimate-partner abuse.It is in no way a woman’s responsibility to avoid abuse. But by engaging and informing everyone on the early signs, we can help more people lead, safe, healthy and empowered relationships.”  

One in three women are subjected to physical or sexual violence in their lifetime* and our 2023 research highlighted that less than half (41%) of the women surveyed say they feel confident they could recognise the signs of abuse.** 

In collaboration with experts and NGO partners around the world, our open-to-all Lovestrong platform highlights the common early warning signs of abuse, provides information to help spot patterns before they escalate and empowers us to seek advice and support if needed from resources like the NO MORE global directory.  

Pamela Zaballa, Global CEO, NO MORE comments: “It can be difficult to see signs of abuse in a relationship, especially when perpetrators try to disguise their coercive controlling behavior and verbal abuse as acts of love and protection. Even if the abuse does not escalate to physical violence, it can wreak havoc on a survivor's mental health and wellbeing. That’s why the Lovestrong campaign is so critical in educating and empowering women to seek love that feels supportive, not suffocating. We’re proud to join Avon in promoting healthy relationships and encouraging women to be safe, free, and fearless.”   

If you’re affected by this issue or worried about yourself or someone you know, help is available. Access the NO MORE global directory here. 

*UN Women: Facts and figures: Ending violence against women  | UN Women – Headquarters; WHO: Violence Against Women Prevalence Estimates (who.int) 

** The research was conducted online by Censuswide among a sample of 7173 women across the UK, Italy, Philippines, Turkey, Poland, Romania and South Africa between 14th – 21st September 2023. (1035, 1049, 1041, 1001, 1007, 1010, and 1030 respondents respectively). Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.