Colours that come alive: Ultra Lipstick restage

Love a bold lip look but feel frustrated when the shade you get doesn’t match the lipstick? Well, look no further.

We asked 3,000 people around the world ‘what’s the most important thing to you when buying a lipstick?’

The top answer was that the colour you see on the lipstick is the colour you get on your lips.

That’s why we have improved our bestselling, cult Ultra Lipstick even more!

Loved all around the world ever since it first launched in 2021, Ultra Lipstick has now been given a major upgrade by our expert scientists.

Ultra Lipstick is now formulated with 25% more pigment^[1] to deliver high-impact colour that matches the intense colour you see on the lipstick bullet. With Avon, the colour you see is the colour you get. Don’t just take our word for it – 7 in 10 women agree that Ultra Matte Lipstick is the most pigmented lipstick they’ve ever tried^[2]!

Plus, in March 2025 we are launching a limited-edition Power Pink Ultra ‘Voice for All’ Lipstick, which will support women with every sale to earn, learn and reach their full potential.

The ‘Voice for All’ Lipstick will also raise vital funds for charities and organisations working to end gender-based abuse, advocate for gender equality, and help women create lasting change.

Avon stands for progress for women and has donated over $1.1 billion globally – an average of over US$10 million donated every year for the past decade – with a focus on tackling gender violence and breast cancer.

Özlem Çitçi, Avon Chief Marketing Officer says: "We asked 3,000 women around the world to tell us the most important thing when buying a lipstick. And do you know what the top answer was? The desire to have a lipstick where the colour you see on the lipstick is the colour you get on your lips. And this was exactly the goal we set ourselves to achieve when we decided to renovate our best-selling Ultra lipstick range. That’s why, today we are so excited about our new and improved Ultra Lipstick range, now with 25% more pigmentation, not only the color you see is the color you get but it is the most pigmented lipstick you ever tried.”

Do you think high quality beauty products always come with a high price tag? Never at Avon – Ultra Lipstick range is accessible for all.

Avon Ultra Lipstick is available exclusively via Avon representatives and online at Avon in your country here.

[1] Matte and Creamy only. Compared to previous formulas of Ultra Matte and Ultra Creamy Lipsticks.

[2] 7 out of 10 women agree based on a blind home use test of 121 UK consumers conducted 4th August - 3rd September 2023.