Top Trending Beauty Brands Dec 14, 2021

Avon named amongst Top Trending Beauty Brands

As 2021 draws to a close, we’re super proud to share that we’ve been named as one of the top five most trending beauty brands by Cosmetify, a beauty and cosmetics comparison website, based on what consumers are searching for and engaging with online.

And we’re not just trending – we were also named your favourite brand in 37 countries, more than any other brand! That’s all thanks to you.

Cosmetify compared the world’s 100 biggest beauty brands, ranking them on followers, engagement, mentions and searches. We’re in good company too, alongside our sister brand in the Natura &Co family, The Body Shop.

We’re a beauty company based on relationships, so we thought we’d take a look back at the stories you’ve been searching for, commenting on and hitting that like button about.

Celebrating 135 years, and only just getting started

This year, we celebrated 135 years of championing women, democratising beauty and opening up opportunities to earn and learn. Our Representatives across the world shared what Avon means to them and created unique digital versions of our iconic brochure featuring their favourite products. We also continued our commitment to a better world for women, which is a better world for all, by pledging $1.35 million in grants for projects helping women overcome abuse.

Powering up skincare, for all

Our innovations reached new heights with the launch of our ground-breaking Anew Renewal Power Serum , featuring world-exclusive Protinol™ as well as Niacinamide to give you 7 powerful skin benefits in just 7 days*. It’s so powerful, our Global Director of Skincare and Trend Innovation Anthony Gonzalez said: “In my 20+ years as a scientist I have never seen such powerful results from a daily topical skincare product in such a short space of time!”

Upcycled ingredients in our best-selling brands

As the world’s number one fragrance brand**, we were especially excited to launch our new fragrance Far Away Beyond this year. The fragrance brings together mouth-watering pear, intense jasmine and exotic upcycled Madagascan vanilla from vanilla beans which would otherwise be discarded.

Bold looks are back

Our Future of Beauty Report has predicted a “roaring 20s” effect in beauty with playfulness and colour returning – and what better way to celebrate than trying out our Power Stay Long-Lasting Lip Stain , harnessing the ultimate bare lip sensation with lasting power?

A better world for women, a better world for all

Our communities once again took action to help end the late diagnosis of breast cancer and speak out to end gender-based violence. In October, we launched the online Boob Portal so more people could recognise the signs and symptoms of breast cancer as know when to see a doctor. We’re ending the year by speaking out against verbal abuse with NO MORE, encouraging our communities to share content to raise awareness, signpost to support and sign our pledge to end this form of abuse.

Thank you to all our Representatives, customers and employees for being part of Avon.

Ready for 2022? We’re only just getting started.


*Based on those that expressed an opinion in a consumer perception study.

**As measured by volume or units sold in 2020.