Today, Lisa Gallo Avon’s Vice President Global Product and Process Development shares Avon’s vision for the future of beauty at the leading international INNOCOS beauty summit in Florence, Italy.
She’ll share a probing new look at the factors shaping the beauty world with a thought-provoking perspective that alongside an ever-expanding digital world, an increasing reliance on new technologies and Avon’s own expansion into its online offering, the future of beauty will also see an increased importance in the power of human emotions, with a new emphasis on ‘offline’ human interaction.
Discussing how consumers’ desires will develop in the future and how these insights will impact thinking in research and development for the beauty industry, she’ll talk about Avon’s evolution towards a new vision of the company that encompasses a new, modern understanding of its 6 million Representatives and loyal customers across 70 countries.
Says CEO Jan Zijderveld, “it’s the personal touch that our Representatives bring to our customers that makes us different. We see this ‘high touch’ relationship between brand and consumer as being a key area for the future of beauty.”