Last week, Avon Philippines introduced its latest collection of intimate apparel with a campaign encouraging women to ‘step into your comfort zone’ - a comfort zone defined by her not by society.
This campaign celebrates women who choose to pursue their passions, go against the grain and follow their heart. Wilma Doesnt, who was told she was “too dark” to be a model but went ahead and became a supermodel, Hidilyn Diaz, Olympic medalist weight lifter, Tricia Centenera, entrepreneur and online influencer, Alice Dixson, veteran actress who proves there is no age limit to beauty and confidence and Jennylyn Mercado, inspiring single mom and award-winning actor front the campaign. They all have one thing in common aside from being strong, beautiful, and accomplished women: they live on their own terms, with no apologies for who they are and what they love to do.
Avon is the number one intimate apparel (lingerie) brand in the Philippines. Products are rigorously tested to make they fit flawlessly, comfortably and can withstand the most demanding of lifestyles so women are free to find their comfort zone and pursue their dreams.