How one action can save your life

Knowing your boobs can save your life. Early detection of breast cancer can make a huge difference in outcomes. By checking your boobs – or your pecs – regularly, you can spot early on if there are any lumps or other changes.

1 in 2 people develops cancer in their lifetime. Breast cancer is the most commonly occurring cancer in women, affecting 1 in 8 women. For World Cancer Day, commemorated on 4 February, we’re speaking out about breast cancer – the risks, the signs and when to take action.

It’s easy to feel embarrassed or awkward talking about boobs. But to raise awareness about breast cancer, we need to get talking. By normalising talking about boobs, pecs, and cancer, we can all do our bit to raise awareness. So that we all know the signs, know the risks, and when to take action .

Together we can beat breast cancer and build a better world for women – which is a better world for all.